World Leading Expert on Behavioral Economics, 3x The New York Times Bestselling Author, Psychology Professor, TED Speaker (USA)
Hall AAA | Friday | 12:50PM
If a scientist could be a rockstar, Dan Ariely would definitely be the one. His books, such as Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty, are New York Times bestsellers and have been translated into more than a dozen languages. As an absolute TED Talks superstar, he has garnered almost 30 million views, while millions more read his advice column Ask Ariely in the Wall Street Journal. The New York Times has even called his research on behavioural economics “revolutionary”.
As one of the Top 50 Most Influential Thinkers, which is Bloomberg’s elite international ranking featuring individuals with “the ability to move markets or shape ideas and policies”, Ariely is considered the world’s leading researcher in the field of behavioural economics. He knows how to share it with the world as well — his undeniable charisma and ability to skillfully transform the seemingly mundane realm of behavioural economics into bite-sized nuggets of mainstream insights make his schedule booked months in advance. Trust us, it’s true.
The worldwide audiences absolutely adore him and a part of that is his unusual research. He is apparently interested in… well, everything: from income inequality and pizza delivery to dating counsel. These unique findings have surprisingly effective applications in all aspects of marketing and communications — Ariely will tell you how consumers think, what impacts their decision-making, which factors drive their buying behaviour and how to boost your company’s performance. You’re definitely in for a treat so reserve your seat for the talk of the year.
Dan Ariely: How Do We Understand the World of Misinformation and Misbeliefs
As the king of irrationality, Ariely is coming to DK2024's main stage to show you real examples of how predictability, irrationality, emotions, and morality can be used in everyday life for creating ideas, improving communication, marketing, and sales. And why stop there: Ariely will try to set up his friend who has just divorced and is looking for a new girlfriend — hopefully showing us how his theories work firsthand.