Co-founder & CEO, Anyone / ex-Prime Weber Shandwick (Sweden)
David Orlic’s work has been featured as cover stories in the New York Times, highlighted by the Obama Foundation, and received over 100 industry awards – most notably a Cannes Lions Grand Prix.
As one of the most influential Creative Directors and PR Strategists in the Nordics, David’s communication career spans from the corporate boardroom to the political campaign trail. As Deputy CEO & Head of Innovation for Prime Weber Shandwick – the world’s most awarded PR agency by Cannes Lions in the 2010s – he launched Sweden’s largest civic event ‘Järva Week’, strategically placed in the neighbourhood with the lowest voter turnout in the country and attracting over 50,000 participants. After 15 years as an agency leader, he ventured into tech and co-founded Anyone – an audio app for five-minute conversations that has been named one of Europe’s hottest startups by WIRED.
Anyone introduces a new and meaningful way to connect 1:1 by unlocking direct access to people with valuable skills and experience. The format is showing massive potential for knowledge sharing and mentoring – especially for underrepresented groups.
David Orlic: How to Build. Five Lessons.
We’re witnessing a massive shift in how creative talent and PR executives operate: from working as consultants for brands and businesses, to increasingly building and launching their own. David Orlic is part of a growing movement of agency leaders and creative professionals that have made the leap and launched their own fast-growing brand. He’s learned firsthand about both the opportunities and risks along the way, and will share five lessons from startup life. Why is this shift happening right now, and what advantages do marketing & comms professionals have as founders? What are the most common mistakes and pitfalls? And how can agencies retain and support talent that want to explore their own ideas?