Panel POWERED BY UNICEF
The marketing industry has a tremendous influence on children, which provides a fertile ground for children’s rights violations. Children are an important part of the marketing ecosystem and represent an extremely influential consumer group. However, their age and lack of experience often leaves them without necessary knowledge and skills to critically examine the marketing content they are exposed to.
This is why digital marketing aimed towards children faces challenges in the midst of insufficient regulation of this field, “subtle” advertising techniques and the fact that children spend a lot of time on their phones, tablets and computers. This panel discussion will bring to light what children in Croatia think about the impact of digital marketing on their lives and what advertisers and other stakeholders can do to better protect children’s rights in digital marketing ecosystem.
The panel is moderated by Nataša Krstić (UNICEF Regional Consultant in the Field of Children’s Rights in Business and Associate Professor and Head of the Digital Marketing Study Program at the Faculty of Media and Communications, Singidunum University in Belgrade) with panelists Iva Ančić (Head of Brand and Marketing Communications, A1 Croatia) and Damir Ciglar (Imago Ogilvy).