Director EMEA, 37 markets, fashion house Gucci (Italy)
Maria von Scheel-Plessen is known for passionately digitalizing the luxury industry. After having appeared on the “Luxury Women to Watch in 2021” list, Maria has been featured by Forbes honouring her change and transformational journey at Montblanc. Further she has been named on the Business Punk 2022 watchlist as a future shaper.
Previously Maria held the position of Global Head of Media & Advertising at Montblanc for 4 years where she oversaw the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey, omnichannel setup, attribution modelling to track offline purchases related to Marketing investments to bring transparency into the full Marketing funnel.
As a passionate speaker and digital enthusiast, her current endeavour is at Gucci, where she serves as Director EMEA, overseeing media, advertising and performance e-commerce in 37 markets building the strategic framework and direction for the region.
Maria von Scheel-Plessen: Digital Acceleration in 2022
What are the key factors to take into consideration when formalizing your marketing strategy and digital roadmap? You have to account for the rapidly advancing digitalisation – a topic that Maria is the expert for. Going from branding to analytics, Maria will give the DK audience a unique perspective from the tech and luxury industries and share her insight on the upcoming digitalisation in her talk Digital Acceleration in 2022.