‘Chairmom’ & Chief Creative Officer, Dentsu Jayme Syfu (The Philippines) POWERED BY dentsu Croatia
One of only 8 women in the 100 best Chief Creative Officers in the world, based on the Drum global ranking in 2019, Merlee Jayme is the first Filipino to be awarded The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year Awards. While making sure she inspires with a strong vision, by nurturing talent and skills, giving advice and guidance to make people grow, she is led by words “Craziness curated for relevance.”
‘Chairmom’ and Chief Creative Officer of Dentsu Jayme Syfu, she is an opinion leader when it comes to topics close to her heart: mothers in a working world, mothers as the world’s favourite target market and the struggles of balancing home and career. To push female leadership, she also initiated the #sistergood project in her office to inspire women support at work.
Featured on CNN’s Leading Women, Jayme recently launched Dentsu MamaLab – a network of women from Singapore, Thailand, Taiwan, Indonesia and Japan, with the aim of creating great ideas that truly understand moms. A relentless entrepreneur who uses her creativity for humanity, she pushes for insights and innovation, which led her to winning major awards, becoming the only Filipino with the Cannes Lion Grand Prix and D&AD Yellow Pencils.
Merlee Jayme: When The Glass Ceiling Seems Unbreakable
The creative world’s glass ceiling is a tough one to crack. It has never-ending layers. In fact, it seems to be made of tempered glass: toughened, thickened, heat-treated, remaining resistant to this very day. Jayme’s talk When The Glass Ceiling Seems Unbreakable will look at a woman’s journey to creative success and the many invisible barriers that block her way. She will share her experiences, stories and the possibilities to smash these layers of glass one by one, with the aim of proving that women and minorities have all the right and talent and skills to be equally recognised in this industry.
One on One: Merlee Jayme with Antonija Mandić
During the pandemic, women have exited the labour force at twice the rate that men have and their participation in the paid labour force is now the lowest it has been in more than 30 years. About one-third of all mothers in the workforce have scaled back or left their jobs since March 2020. Join this One on One between ‘Chairmom’ Merlee Jayme and Antonija Mandić to hear Merlee’s perspective on why women are leaving the workforce at such a disproportionate rate and much more.