Panel [Post Program Pint] POWERED BY Ožujsko Legendarno pivo
At the start of 2020 we witnessed a situation that no communications expert could have predicted, even in their wildest dreams. And we are not talking about the pandemic this time, but about an unprecedented bizarreness. A request from one client’s brief, that was supposed to be used for briefing several agencies for a crisis communication job, resulted in the resignation of the chairman of that very client! The briefing process turned into a crisis par excellence after the brief got published in various media publications and its content became a hot topic among the industry professionals and all interested parties. How come that one brief could have led to the chairman’s resignation? What kind of a Brief Almighty was that? What are the key learnings from this brief turned disaster case?
Join this open discussion where everybody is welcome and encouraged to participate and add their point of view to this hot topic debated in a relaxed atmosphere, with a cold beer by your side. Moderated by Kristina Laco (Communications Office Colić, Laco & Partners) who will, as one of the authors of HURA’s Guidelines for briefing agencies, make use of this bizarre situation to start a discussion on briefs and briefing. What makes a brief good, better or amazing or, on the other hand, bad, worse or catastrophic? Both representatives from clients and agencies – Vanja Bertalan (Human CEO), Davor Bruketa (Bruketa&Žinić&Grey) and Marina Burazer (Group Marketing Director, Fortenova grupa) will take part in this informal conversation to share their real and interesting examples concerning the Briefs Almighty.