Global Head of Inclusive Innovation, Mindshare (New York, USA) POWERED BY GroupM
We all know that there is much to be done on diversity and inclusion. People like Rachel Lowenstein, Global Head of Inclusive Innovation at Mindshare, are here to teach us how to go from talking the talk to walking the walk!
As a fierce advocate for the underrepresented communities and a proudly autistic woman, Rachel co-founded the agency’s intersectional diversity consultancy The Collective, which seeks to use media to make society more inclusive and equitable for womxn, LGBTQ people, people of colour and disabled individuals.
Her driving philosophy is that media and brands have the economic power to solve major inequities and global problems alike. This is exactly what made her get recognised on Business Insider’s 35 Rising Stars of Madison Avenue and The Drum’s 50 Under 30 List. Being this prominent at a young age is no easy feat – and who knows what the future holds for this relentless driver for change not only in advertising but society at large as well.
Rachel Lowenstein: On The Basis of Code
The increasing impact of black-box algorithms causes a new need for civil rights in the digital world. Media and marketing are wrapped up in the increasing pervasiveness of digital discrimination – but there’s hope to be found and perhaps brands are at the very centre of decoding bias URL to create more equity and inclusion IRL. You will not want to miss out on Rachel’s talk On The Basis of Code about the prevalence of algorithm bias in the media and advertising industry and the role brands that brands play in digital discrimination.
Rachel Lowenstein: Fall of the Digital Patriarchy
The internet failed women and the digital patriarchy influences more than we’re ready to admit. In the early days of the web, there was optimism that technology would hack the codes of patriarchy with cyberfeminists envisioning gender equality could be found online as a seemingly neutral ecosystem. Flash forward to the Platform Age: an era singularly being led by men with no major social media platform being founded by a woman, women and girls being most harmed by web toxicity, and digital misogyny being the spark of what became media’s misinformation culture. But, could we rewrite the story of the internet by using Web3 as a tool for gender equality for all genders? Rachel will bring insights on what could the fall of the digital patriarchy mean for creativity. And answer what does Joseph Campbell have to do with any of this?