About the festival

DK FESTIVAL

Well, well, well… aren’t you back for more. And we can’t blame you.

DK Festival is recognized as one of the best events in the world for its out-of-the-box approach, unique program, provocative production, and top-notch organization.

All year round we scour the world for the people who reshape the industry. Only the most interesting leaders and thinkers will shine on our stage in Hotel Lone and explain — what the fuck is going on in the world of communications.

Three days, the best makers, no bullshit, no filler talks.

If you need any more convincing, read how we rocked Rovinj during DK2024.

NO BULLSHIT

Our speakers don’t talk about trends. They create them. Every year we think of new ways to give you something a bit different. Watching talks from the pool, taking sunrise or sunset yoga classes on the coast, partying all night long or just enjoying the Mediterranean sun while living the Croatian dream (drinking coffee while watching the livestream of the talks) — you name it, we had it. And you already know — we have prepared some amazing stuff this year as well.

ONLY THE BEST

Since some of the world’s greatest industry experts have become members of our community — including Edward Snowden, whistleblower and cybersecurity expert, Dan Ariely, a globally renowned behavioral economist, psychologist, and scientist who studies human behavior, Sir Martin Sorrell, the man behind the WPP empire, Susan Credle, a creative powerhouse, Jayanta Jenkins, Global Head of Creative for Twitter, iPhone’s Siri or even the notorious Peter Sunde who co-founded The Pirate Bay — maybe you’d want to ask yourself if you would join us too. But we’re sure you have better things to do, right?

FUCK/LOVE

We don’t run away from controversial topics. We invite them. We celebrate everything you love about the communications industry but also expose and try to diminish its negative aspects that just rub you the wrong way. Unless you’re into that kind of thing? It is time to head towards innovative thinking and creating today so we can make a change together tomorrow. So… Fuck advertising. Love advertising. Fuck PR. Love PR. Fuck technology. Love technology. Fuck CEO. Love CEO. @ DK2025.

Organizing Committee

HURA

The Croatian Association of Communications Agencies (HURA) is the leading industry association in the market communications sector in Croatia. HURA’s members are some of the best and most acclaimed Croatian agencies. It organizes DK, a creativity and communications festival featuring industry competitions (BalCannes, Effie, IdejaX, MIXX, and Young Lions), HOWtoWOW MODULES, and numerous other projects.

HURA’s goal is to improve market conditions and advance the entire industry. It aims to protect and grow their community of creatives and communicators, promote learning, and foster values for long-term success. Abroad, they work as a part of the global association of agencies VoxComm, EACA (European Association of Communications Agencies), they are the exclusive representative of Cannes Lions and Effie Worldwide for Croatia and part of IAB Global Network as the official IAB Croatia licensee.

IAB Croatia

Interactive Advertising Bureau (IAB) Croatia is the ambassador for the interactive marketing industry and part of the IAB Global Network. IAB Croatia connects vital stakeholders in the interactive marketing industry to thrive in the digital economy and insists on preserving the highest market standards. IAB Croatia provides the Croatian market with educational resources, specialized training, market research, analyses, and more, all of which are exclusively available through IAB Croatia.