About the festival

DK FESTIVAL

DK Festival is recognized as one of the best events in the world by the British Association Excellence Awards for its out-of-the-box approach, unique program, provocative production and top-notch organization.

All year round we scour the world for the people who reshape the industry. Only the most interesting makers will have a chance to take the round stage in Lone and explain — what the fuck is going on in the world of communications.

Three days, the best makers, no insignificant lectures, no bullshit.

NO BULLSH*T

Our speakers don’t talk about trends. They create them. Every year we think of new ways to give you something a bit different. Watching talks from the pool, taking sunrise or sunset yoga classes on the coast, partying all night long or just enjoying the Mediterranean sun while living the Croatian dream — drinking coffee while watching the livestream of the talks — you name it, we had it. And if you were wondering — yes, we are preparing some really amazing stuff this year as well.

THE BEST

Considering how some of the world’s greatest industry experts became members of our community, including Sir Martin Sorrell, the man behind the WPP empire, Susan Credle, a creative powerhouse, Jayanta Jenkins, Global Head of Creative for Twitter, iPhone’s Siri or even the notorious Peter Sunde who co-founded The Pirate Bay, maybe you’d want to ask yourself if you would join us too. But, we’re sure you have better things to do, right?

NOT YOUR TYPICAL FESTIVAL

We are not here to talk about transformation, proactivity and interaction — and we surely will not try to persuade you that market communications cannot be deceiving. Let’s head towards innovative thinking and creating today so tomorrow we can make a change together. So… Fuck advertising. Love advertising. Fuck PR. Love PR. Fuck technology. Love technology. Fuck CEO. Love CEO. @ DK2023.

Organizing committee

HURA

The Croatian Association of Communications Agencies (HURA) is the leading industry association in the market communications sector in Croatia. Our members are some of the best and most acclaimed Croatian agencies. Together, we organize DK, an advertising festival featuring industry competitions (Effie, IdejaX, MIXX and Young Lions), HURA’s HOWtoWOW marketing academy, BalCannes regional marketing agency showcase, and numerous other projects.

Our goal is to improve market conditions and advance the entire industry. We aim to protect and grow our community of creatives and communicators, promote learning and foster values for long-term success. Abroad, we work as a part of the global association of agencies VoxComm, EACA (European Association of Communications Agencies), we are the exclusive representative of Cannes Lions and Effie Worldwide for Croatia and part of IAB Global Network as the official IAB Croatia licensee.

IAB Croatia

Interactive Advertising Bureau (IAB) Croatia is the ambassador for the interactive marketing industry and part of IAB Global Network. IAB Croatia connects vital stakeholders in the interactive marketing industry to thrive in the digital economy and insists on preserving the highest market standards. We provide the Croatian market with educational resources, specialised training, market research, analyses, and more, all of which are exclusively available through IAB Croatia.