BALCANNES 2024 NEWS: BalCannes Expert Council has been formed with top regional creatives as its members! Read more here.
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NEW: The BalCannes Report has been released! It is the definitive outline of the region’s creativity with ranking lists of the best projects, advertisers and agencies from the region as well as lists per respective countries. Download it here. #MosaicOfCreativity
Grand Prix at BalCannes won by Pioniri Communications and Metalac x Konstrakta, Bruketa&Žinić&Grey is the best agency of BalCannes, while Radgonske gorice and The Fun&Fit Company got the title of best advertisers
At DK Festival in Rovinj we give out awards for the communications industry, and the first festival night was opened by honoring the best agencies, advertisers and projects from five countries of the region!
The winners of BalCannes, a regional competition of creativity, where agencies from Bosnia and Herzegovina, Croatia, Northern Macedonia, Slovenia and Serbia are competing with their innovative ideas, have been announced on April 20 in the evening in the Main Hall of DK2023. It has attracted the best of the best of regional creative people in Rovinj. Pioniri Communications and Metalac won the Grand Prix for their project Metalac x Konstrakta – Umetnica mora jesti kuvano. The title of the agency of the year in the region was won by Bruketa&Žinić&Grey agency, and the advertiser of the year award went to Radgonske gorice and The Fun&Fit Company! A special Editor’s Pick Award, in the selection of industry media from the region, went to Radgonske gorice and Bruketa&Žinić&Grey agency for their project Untouched By Light.
At BalCannes, which was for the first time held as a part of the DK Festival and has seen the greatest growth of the competition, by gathering the best that creativity has to offer in the five countries of our region, the agencies were able to compete in several categories of market business, and they could have won bronze, silver or gold awards for their projects within their respective categories. You can find a list of winners below:
In the Food category the winners of the gold award are:
- The Fun&Fit Company and Why Not for their project Literally for peanuts.
The gold award in the Alcoholic Beverages goes to:
- Radgonske gorice and Bruketa&Žinić&Grey and their project Untouched By Light.
The winners of the Non-alcoholic Beverages are:
- Franck and Imago Ogilvy and their project Beestro.
The gold in the Finance and Insurance goes to:
- Croatia osiguranje and Bruketa&Žinić&Grey and Brigometar project.
In the Retail category the winners are:
- Lesnina MMS and Futura DDB for their project The Sweds.
The first prize in the Health and Pharmacy category goes to:
- JADRAN – GALENSKI LABORATORIJ and UTORAK for their project ŠTA TO STAVLJAŠ U NOS.
The winners of the gold award in the Houshold categories are:
- Metalac and Pioniri Communications and their project Metalac x Konstrakta – Umetnica mora jesti kuvano.
The first place in the Fashion and Beauty category goes to:
- Varteks and Señor and their project Otkrij Varteks.
The gold award in the Tourism, Culture and Leisure category goes to:
- Gradska knjižnica Poreč and Studio Sonda with their project 100% COVID FREE Journey.
In the Corporate Communications category the winners of the gold are:
- The Fun&Fit Company and Why Not for their Literally for peanuts project.
The gold in the Miscellaneous category goes to:
- Polovni automobili and Friday Finally and their project 18+ godina sa vama! Polovni automobili.
The winners of the Social Responsibility category are:
- Helem nejse and Via Media and their project Vote (Glas).
In the Telecommunications category nobody won the first prize.
The winners of the silver award in the Food category are:
- Burek Olimpija and Agencija 101 with their project IN CHARGE DURING THE NIGHT.
The silver award in the Alcoholic Beverages category goes to:
- Zagrebačka pivovara and BBDO Zagreb for their project Domoljubna Žuja.
The silver award in the Non-alcoholic Beverages category goes to:
- Pipi and Imago Ogilvy for their project #volitePipi.
The runner-ups in the Telecommunications category are:
- A1 Srbija and Leo Burnett Beograd and their project Srećna mi NovA1.
In the Finance and Insurance category the silver award goes to:
- Zagrebačka banka and Señor for their project #Prviput.
In the Retail category the silver award goes to:
- Konzumu and ZOO agenciji with their project Poziv Djeda Božićnjaka.
The second ones in the Health and Pharmacy category are:
- JGL, brand Vizol S and Señor for theirOči ti šalju signale? Project.
In the Household category the winners of the silver award are:
- IKEA and BBDO Zagreb and their project (NE)SIGURAN DOM.
In the Fashion and Beauty category the runner-up are:
- Triple Jump and Ovation BBDO with their project Converse – Rečnik nove stvarnosti.
The silver award in the Tourism, Culture and Leisure category goes to:
- Slovenian Tourist Board and Pristop Media for their project Twitter Amplify – Tour de France campaign.
The silver prize in the Corporate Communications category goes to:
- Weiner osiguranje VIG and MITA Group for their project Wiener osiguranje VIG na Sarajevo Film Festivalu.
In the Social Responsibility category, the winners of the silver award are:
- CESI and Señor and their project Nije u redu u uredu
- WWF Adria and Communis for their Villa “Wilderness” project.
Nobody got the silver award in the Miscellaneous category.
The winners of the bronze award in the Food category are:
- Kraš and Sonda Studio for their project Čvarak Dorina.
The bronze award in the Alcoholic Beverages category goes to:
- Pivara Skopje and Publicis Skopje for their Smooth ON project.
In the Non-alcoholic Beverages category, the bronze award goes to:
- Studena and Imago Ogilvy and their project GUC GUC.
In the Telecommunications category the winners of the bronze award are:
- A1 Srbija and Leo Burnett Beograd for their project Seniori – Imam minut.
The third place in the Finance and Insurance category goes to:
- LAQO by Croatia osiguranje and Bruketa&Žinić&Grey and their project Pavle Pauq predstavlja LAQO.
In the Retail category the bronze award goes to:
- Konzum and ZOO agencija for their project Jedna manje.
In the Health and Pharmacy category the winners of the bronze award are:
- Croatia osiguranje i Bruketa&Žinić&Grey s projektom Brigometar.
The bronze award in the Household category goes to:
- Saponia and Bruketa&Žinić&Grey for their project Bili billboard.
The third place in the Tourism, Culture and Leisure category goes to:
- Beogradska filharmonija and McCann Beograd and their project Muzika svuda.
The winners of the bronze award in the Social Responsibility category are:
- Franck and Imago Ogilvy for their project Beestro.
In Fashion and Beauty, Corporate Communications i Miscellaneous categories there were no winners of the bronze awards.
These are the people responsible for the selection of the winners at BalCannes the members of the jury from agencies, advertisers and media from the region. Representatives of the advertising industry are: Petra Čadež (Atlantic Grupa, Slovenia), Jelena Čađenović (A1 Srbija, Serbia), Urban Kramberger (Pivovarna Laško Union, Slovenia), Nađa Lutvikadić Fočo (BH Telecom, Bosnia and Herzegovina), Dijana Matić (Violeta, Bosnia and Herzegovina), Maja Naumovska Saveska (HALKBANK AD Skopje, Northern Macedonia), Bojana Nenadović (Coca-Cola HBC, Serbia), Alina Radusin (Wiener osiguranje Vienna Insurance Group, Croatia) and Zvonimir Seki (Franck, Croatia).
These are the experts that were representing the agencies when deciding on the best projects: Luka Bajs (SHIFT, Slovenia), Sašo Dimitrievski (Pristop, Slovenja), Jelena Fiškuš (Studio Sonda, Croatia), Bojan Hadžihalilović (Fabrika, BIH), Vladimir Mitrović (Ovation BBDO, Serbia), Sašo Pešev (New Moment Skopje, Northern Macedonia), Anja Radulović (Leo Burnett Beograd, Serbia), Dejan Spirkoski (Saatchi & Saatchi, Northern Macedonia), Dejan Šijuk (Aquarius Banja Luka, BIH) and Nikola Žinić (Bruketa&Žinić&Grey, Croatia).
A choice for the special BalCannes Editor’s Pic Award was made by this jury group: Sandra Babić (Lider Media, Croatia), Nenad Danilović (Advertiser Serbia, Serbia), Ekrem Dupanović (Media Marketing, Bosnia and Herzegovina), Boris Eftimofski (Marketing 365, Northern Macedonia) and Simona Kruhar Gaberšček (Marketing Magazin, Slovenia).