BalCannes celebrates the best in marketing across Bosnia and Herzegovina, Croatia, North Macedonia, Serbia and Slovenia. This is where the regional industry sees you, recognizes you and celebrates your best work with gold, silver and bronze awards, applause, glitter, fame and future fortune.
The 2026 season arrived with a bigger stage: four tracks (I. Best on Market, II. Best in Channel, III. Best Branding & Rebranding, IV. Best of Positive Change), first-ever format-based judging under Best in Channel and new market categories like Technology & Electronics and Energetics & Mobility. Best in Channel celebrated work according to where it lives and how it performs, from TV and online video to print, OOH/DOOH, audio, packaging, digital products, social and creative use of tech, while the legendary three juries (Agency, Advertiser, Media) once again brought three angles that know exactly what deserves to win.
Submitted creative work competed for gold, silver and bronze, with the very best taking home the BalCannes Grand Prix. The highest overall scores earned the titles of Agency of the Year and Advertiser of the Year, while Positive Change once again raised the bar with the Impact Prix, reserved for creativity that creates measurable change in the world.
The awards may be over, but the regional work that defined this year’s BalCannes is now out in the open — take a look at all the winners and see who took home the awards.
Photo: Emica Elvedji/PIXSELL