The best projects have been selected by the expert jury of advertisers and agencies, and what follows is the selection for the special BalCannes Editor's Pick Award and the announcement of finalists!



The best projects of BalCannes 2023 have been selected! And yes – in addition to celebrating the spirit of this region and uniting the best agencies and advertisers from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia and Serbia, the BalCannes competition is without a doubt proof of exceptional creativity and out-of-the-box originality that goes beyond national borders, sometimes due to market conditions – but most often despite them.



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The importance of BalCannes is also recognised by the incredible trust of regional creatives: more than 180 projects were entered into the new edition of this regional competition, which also marks a record number of entries for BalCannes, among which almost a quarter of all projects were entered in the Social Responsibility category. This indicates the region's awareness of the importance of communicating ethical messages and their important role in driving positive change. This goes to prove that the world isn’t that grey, on the contrary – BalCannes shows that it can be quite colourful!



The best among the projects will be celebrated at the award ceremony of the <a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">DK2023 festival</a>, which will be held in Rovinj from 20-23 April.



Advertising experts who diligently selected the region’s best projects are:



Petra Čadež (Atlantic Group, Slovenia), Jelena Čađenović (A1 Serbia, Serbia), Urban Kramberger (Pivovarna Laško Union, Slovenia), Nađa Lutvikadić Fočo (BH Telecom, Bosnia and Herzegovina), Maja Naumovska Saveska (HALKBANK AD Skopje, North Macedonia), Alina Radusin (Wiener osiguranje Vienna Insurance Group, Croatia) and Zvonimir Seki (Franck, Croatia).



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The following agency experts also decided on the best projects:



Luka Bajs (SHIFT, Slovenia), Sašo Dimitrievski (Pristop, Slovenia), Jelena Fiškuš (Studio Sonda, Croatia), Bojan Hadžihalilović (Fabrika, Bosnia and Herzegovina), Vladimir Mitrović (Ovation BBDO, Serbia), Sašo Pešev (New Moment Skopje, North Macedonia), Anja Radulović (Leo Burnett Belgrade, Serbia), Dejan Spirkoski (Saatchi &amp; Saatchi, North Macedonia), Dejan Šijuk (Aquarius Banja Luka, Bosnia and Herzegovina), Nikola Žinić (Bruketa&amp;Žinić&amp;Grey, Croatia).



What follows is the selection for the special BalCannes Editor's Pick Award, which will be handled by an expert jury of regional industry media representatives, as well as the announcement of the BalCannes finalists. The story of the colourful regional creativity does not end there – in April ensues the awards ceremony, and then the publication of the BalCannes Report, a report that will surely come in handy to the region’s industry experts!

BalCannes 2023 marks a record number of entries, and the biggest growth yet in socially responsible projects

ABOUT IDEJAX



The X factor: you either have it or you don’t. That’s precisely what the expert jury hunts for at IdejaX, the premier national creativity competition. Here, agencies and independent professionals go head-to-head with their boldest ideas across 5 competition tracks — Best on Market, Best of Ad-Making, Best Branding &amp; Rebranding, Best of Packaging and Best of Positive Change — and only those that displayed the most original concepts get up on the DK Festival stage to accept their hard-earned award for limitless creativity in communications.



IDEJAX 2024 HIGHLIGHTS



In 2024, there were 21 categories in 5 tracks at IdejaX:



<ol start="1" style="list-style-type:upper-roman">
<li>Best on Market, which awards the best ideas in 12 business categories</li>



<li>Best of Ad-Making, which celebrates the art of implementation and craft in Digital, Film and Design categories</li>



<li>Best Branding &amp; Rebranding, for categories dedicated to best new branding and visual identity, as well as rebranding</li>



<li>Best of Packaging, which awards the packaging that best protects, identifies and advertises a product</li>



<li>Best of Positive Change, a track that celebrates the power of creativity that starts positive changes in the world.</li>
</ol>



Among more than 160 entered projects,&nbsp;the title of the Agency of the Year went to BBDO Zagreb, the Grand Prix was awarded to Imago Ogilvy, and Kraš is the Advertiser of the Year at IdejaX.



Top agencies of IdejaX 2024, in order, were&nbsp;BBDO Zagreb,&nbsp;Imago Ogilvy, Studio Tumpić/Prenc, Superstudio Design Projects and Bruketa&amp;Žinić&amp;Grey.



A detailed overview of the winners in all five tracks can be found&nbsp;<a href="https://danikomunikacija.com/news/bbdo-zagreb-is-the-agency-of-the-year-at-idejax-imago-ogilvy-won-the-idejax-grand-prix-and-kras-is-the-best-advertiser" target="_blank" rel="noreferrer noopener">here</a>. So, a big congratulations to everyone who showed us the grandeur of their creativity at IdejaX 2024. Until next year, keep creating amazing campaigns, challenging the norms, and demonstrating the immeasurable power of creativity.

IdejaX

ABOUT EFFIE



We’re all about effectiveness over here. Numbers, stats, results, creativity. You have to prove you’ve dominated in every field in order to deserve the so-called Oscar of the advertising industry. Effie celebrates the effectiveness of marketing communications. The trophies are awarded to the best agencies and advertisers for their remarkable market communication. Don’t let the big names that have already won the award scare you. Bite the bullet and get recognized by the biggest experts of the industry.



EFFIE 2024 HIGHLIGHTS



The winners of the gold Effie Croatia 2024 award are PIK Vrbovec plus and Imago Ogilvy agency&nbsp;with their partner&nbsp;STUDIO NEXUS for their project Kad će? Sad će!&nbsp;in the&nbsp;Food&nbsp;category;&nbsp;Molson Coorsand BBDO Zagreb agency with their strategic partners 404 and OMD Zagreb for the&nbsp;Ožujsko pivo 2019-2023 project in the Sustained Success&nbsp;category, and&nbsp;Konzum plus and ZOO agencija in partnership with TCC Global and STUDIO NEXUS for their Mali veliki talenti&nbsp;project in the&nbsp;Positive Change: Social Good: Brands and Non-Profits&nbsp;category.



The silver was awarded to the&nbsp;EVERYBODY GUC GUC&nbsp;project by Studenac, Imago Ogilvy, and Ascanius Media in the&nbsp;Beverages&nbsp;category, as well as&nbsp;Bolji online&nbsp;by A1 Hrvatska and its primary agency BBDO Zagreb and its associate REAL GRUPA in the&nbsp;Telecommunications&nbsp;category. The silver award also went to&nbsp;Mali veliki talenti&nbsp;by Konzum plus and ZOO agencija with its partners TCC Global and STUDIO NEXUS in the&nbsp;Retail and E-commerce&nbsp;category.



There were two winners of the bronze award. The first winners are Podravka and Kofein agency, and their associates Enterwell, Vertigo Media, SeekandHit i OMD MEDIA for the&nbsp;Ketching up with the competition&nbsp;in the&nbsp;Food&nbsp;category and the second winners of the bronze award are kompare.hr, Imago Ogilvy, Tvoj Domagoj i Riba ribi grize rep for their&nbsp;USPOREDIVO BOLJE&nbsp;project in the&nbsp;Retail and E-commerce&nbsp;category.



This gathering of the communications community and their great mood has made the celebration of the most effective Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Featured image: Emica Elvedji/PIXSELL

Effie

ABOUT BALCANNES



BalCannes is a prestigious regional creativity competition with over a decade of experience celebrating the best in creativity from Bosnia and Herzegovina, Croatia, North Macedonia, Serbia, and Slovenia. This award showcases the most original projects, leading agencies, and top advertisers from the entire region. So get ready to polish up your finest work, compete with the region's elite, and demonstrate why you deserve this coveted trophy on your office shelves.



BALCANNES 2024 HIGHLIGHTS



In each of the seventeen business categories, the shortlisted projects — selected by the Advertisers Jury and Agencies Jury — were competing to win gold, silver, and bronze awards. Jazavac i Utorak and Hemofarm fondacija won the BalCannes Grand Prix for their Najvažniji poziv u životu project. The title of the Agency of the Year in the region was won by Imago Ogilvy, the Advertiser of the Year award went to Hemofarm fondacija, and a special Editor’s Pick Award, in the selection of industry media from the region, went to Studenac and Imago Ogilvy for their EVERYBODY GUC GUC project.



You can find the rest of the winners&nbsp;<a href="https://danikomunikacija.com/news/regional-experts-awarded-the-best-of-creativity-from-bih-croatia-north-macedonia-serbia-and-slovenia-at-balcannes" target="_blank" rel="noreferrer noopener">here</a> or take a peek at this year’s <a href="https://res.cloudinary.com/dgzjet5jn/images/v1716896038/BalCannes-Report-2024/BalCannes-Report-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">BalCannes Report</a>, the definitive outline of the industry activity in the region. If you didn’t make it, remember not to shoot the messenger, we’re just here to celebrate the best of the best. The rest is on the <a href="https://danikomunikacija.com/news/these-experts-are-looking-for-the-best-projects-at-this-years-edition-of-balcannes" target="_blank" rel="noreferrer noopener">jury</a>.



Photo: Emica Elvedji/PIXSELL

BalCannes

02.04.2022., Rovinj, 8. dani komunikacija odrzavaju se u Rovinju. Nagrade

The new DK2025 date has dropped: 15/05/2025



We’re really stubborn about keeping our title of the sunniest creative festival of the year, so we’re preparing a new May edition of your favorite festival. We know, we know, sunny days on the coast, pebbly beach, Hotel Lone, and the unlimited craziness of DK have never sounded better.



We know you already miss us — and we miss you too — so&nbsp;<a href="https://danikomunikacija.com/news/what-a-triumph-dk2024" target="_blank" rel="noreferrer noopener">it’s ok to reminisce</a>&nbsp;(or cry). For now, let’s just save the date, meaning pick up your calendar, block your schedule, hold your calls, cancel your meetings (or in other words, get ready to LEAVE EVERYTHING 15—18/05/2025) until December 2024 when the tickets and accommodation will be out. We know you’re keeping an eye on us and follow our channels (<a href="https://www.facebook.com/danikomunikacija">Facebook</a>, <a href="https://www.instagram.com/danikomunikacija/">Instagram</a>, <a href="https://tiktok.com/@danikomunikacija">TikTok</a> &amp; <a href="https://twitter.com/dkomunikacija">X</a>) so you’ll find out about it first.



This summer just got even hotter with these good news and the rest we’ll leave up to you and your wild imagination, for now at least… After all, everything’s more fun with a dash of mystery.



We can’t wait to see you at DK2025.

[SAVE THE DATE] DK2025 in sunny May? Yes, please.

The tenth birthday edition of our beloved festival had all the DK ingredients: packed festival halls, loud energy and creativity at it’s best, while predictable unpredictability this year sealed all the imperfectly perfect memories of our typically atypical festival.



Yes, we exceeded all expectations once again; delivered a&nbsp;unique festival experience with record attendance, showcased extraordinary production and&nbsp;reached the highest level of organization, welcoming our community on our tenth birthday with style and swag. While we’re being modest, did anyone really expect anything less? Well yes, but haters gonna hate.



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Photo: Borna Jakšić/PIXSELL



With a total of 163&nbsp;speakers and performers,&nbsp;123&nbsp;companies, brands, and associations as partners, sponsors, and friends of the festival, over&nbsp;70&nbsp;program segments and events that took place at&nbsp;7&nbsp;festival locations,&nbsp;all that remains is to eagerly await what’ll your&nbsp;one &amp; only&nbsp;festival&nbsp;have in store for you for 2025. For an entire year. All of 365 days. Just 8760 hours.&nbsp;



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Photo: Emica Elvedji/PIXSELL



Dunja Ivana Ballon, the woman&nbsp;behind your favorite madness, or as the titles call her Festival &amp; Program Director,&nbsp;agrees with you:&nbsp;"Extraordinary things in life don’t come by easy or often which is why we are so grateful for each and every one of YOU who believed in us and chose to spend your time with us"&nbsp;—&nbsp;both alone&nbsp;and with several thousand other people, but that’s apparently our thing (let's be real, who doesn’t love a good audience). When asked about 2025 and exceeding expectations, she clapped back "we might be a lot of things but boring isn’t one of them".



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Photo: Vana Katančić



Our typically-atypical festival surprised everyone with innovative new formats that pushed the boundaries of the events market&nbsp;or what we just like to consider "the fun stuff" such as midnight talks, beachside streams, post-program pints, a beach afterparty at sunset, spectacular main 360° hall, sold-out batches of our FUCK&amp;LOVE fashion, a new fourth hall in an indoor woods, the first AI sidekick of such an event in Croatia, even drinking rakija on the main stage after midnight with one of the greatest living thinkers on the planet (Dan Ariely, we love you), marriage proposals to the hottest guy ever (yes, Marnick Vandenbroek, we’re talking about you), a legendary creative Brian Collins creating waves (and throwing chocolate at people),&nbsp;DJ-ing in the club with Oobah Butler, brass band wake-up performance on Friday morning&nbsp;and a whole plethora of other unprecedented content we enjoyed to the max at the sunniest edition of DK Festival — yet.&nbsp;



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Photo: Matija Habljak/PIXSELL



You were a part of what many consider the best program in this part of the world, where we hosted&nbsp;unique insights from 13 extraordinary speakers from Argentina, Belgium, Singapore, the UK, the USA, on the festival’s 360° stage (did you know many call it the scariest stage in the world?) and celebrated&nbsp;numerous national and regional experts, leaders in our market that created this festival with us.



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Photo: Matija Habljak/PIXSELL



The spectrum of topics covered everything from pushing the boundaries of creativity, taboo topics in the industry, future, neuroscience, breaking stereotypes, psychology, creative chaos, AI and even tripping, drawing out the most current and compelling aspects of our work.&nbsp;



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Photo: Vana Katančić



The evening sessions were shows like no other as we presented awards for the best of the best among&nbsp;518 projects competing for industry awards, chosen by a selection of 118 jury members and competition committees.



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Photo: Matija Habljak/PIXSELL



This thrilling festival edition once again demonstrated that, from one extreme to another, from black to white, it is possible to simultaneously love and hate the communications industry, but it is impossible to remain indifferent towards it. So, at the closing of the tenth edition, we said farewell to our community and&nbsp;thanked our speakers, panelists, partners, festival friends, media, and everyone involved in the organization who helped realize this extensive project.&nbsp;We congratulated the competition winners, closing the festival doors — until next year.



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Photo: Vana Katančić



Ballon also&nbsp;praised&nbsp;<a href="https://www.instagram.com/p/C58jUb0NmFf/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==">the festival’s team</a>&nbsp;for their extraordinary energy and love that they invested into making this wild show: senior program managers&nbsp;Maja Baumschabel (program) and Helena Fuker (partnerships), press Barbara Tolić Aušić and Katarina Osmak, socials Marin Vlainić, awards&nbsp;Eva Trstenjak and Monika Bogdanić, admin Fran Ljubej, and <a href="https://www.instagram.com/p/C6L313CsJdm/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" target="_blank" rel="noreferrer noopener">their partners in crime</a>, producers Damir Stupnišek &amp; Lara Stolnik, comms Jelena Babić &amp; Sven Sorić, lawyer Ivana Delalić, tech Goran &amp; Marko Matošić, our students Barbara, Nika and Ana, alongside <a href="https://danikomunikacija.com/news/breaking-news-dk-organizers-gone-wild-locked-themselves-in-the-new-main-hall-and-stole-the-festival-merch" target="_blank" rel="noreferrer noopener">the festival’s committee.</a>&nbsp;



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Photo: Emica Elvedji/PIXSELL



Those of you who couldn’t have joined this year’s big celebration of the communications industry had to watch from the sidelines. Our online passes provided access to the Hall AAA content and were available to all DK2024 ticket holders.



Till we meet again, stay naughty, creative, inspired and create some reeeally good trouble. Love&nbsp;from your DK Team.



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Photo: Vana Katančić

What a triumph #DK2024

After spreading our DK philosophy all over Hotel Lone at DK2024, keep the DK vibes going with our fresh FUCK DK T-shirts, brand new baseball hats and some eye-catching socks, all of which are available in our characteristic fashion – black, white and just astonishingly beautiful. Check them out below. 



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FUCK&amp;LOVE T-SHIRT (26,00 EUR)



The FUCK &amp; LOVE DK T-shirts make a bold statement, blending your attitude with style in the most DK way possible. 



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FUCK&amp;LOVE BASEBALL HAT (13,00 EUR)



Elevate your streetwear game. Pair our brand new baseball hat with any outfit for an instant dose of urban edge, guaranteed to make you stand out from the crowd. Which is what we want. Always.



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FUCK&amp;LOVE SOCKS (5,20 EUR)



Gone are the days of boring footwear — DK Festival's socks are here to add a pop of personality to your ensemble. With eye-catching designs, and one black and one white sock, our socks are anything but ordinary. 



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FRESH DK FASHION DROP

The detailed overview of this year’s regional competition of creativity titled BALCANNES, MOSAIC OF CREATIVITY encompasses a series of ranking lists with information about the best projects, advertisers and agencies from the region and its five respective countries: Bosnia and Herzegovina, Croatia, Northern Macedonia, Slovenia and Serbia!



The winners of BalCannes were announced at DK2024, where we celebrated them the only way we know how. Grandiose, spectacular and simply fabulous. This year agencies from Bosnia and Herzegovina, Croatia, Northern Macedonia, Slovenia, and Serbia competed for gold, silver and bronze awards in 17 different business categories in which they usually compete on the market with campaigns over a two-year eligibility period. Now it is time to spotlight the best of the region’s creativity in <a href="https://res.cloudinary.com/dgzjet5jn/images/v1716896038/BalCannes-Report-2024/BalCannes-Report-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">the BalCannes Report</a>, the definitive outline of the industry activity in the region. These 47 pages are everyone's break it or make it moment. Don’t blame us if you didn’t make it on the list. Blame the <a href="https://danikomunikacija.com/news/these-experts-are-looking-for-the-best-projects-at-this-years-edition-of-balcannes" target="_blank" rel="noreferrer noopener">jury</a>.



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Foto: Borna Jakšić/PIXSELL



BIG WINNERS OF THE BALCANNES 2024



At the DK Festival in Rovinj, Jazavac i Utorak and Hemofarm fondacija won the BalCannes Grand Prix for their Najvažniji poziv u životu project. The title of the best agency of the five countries went to Imago Ogilvy, while the advertiser of the year award was given to Hemofarm fondacija. A special Editor’s Pick Award, given out by the representative of the industry media from the region, went to Studenac and Imago Ogilvy for their EVERYBODY GUC GUC project.



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TOP 10 PROJECTS @ BALCANNES



Here is a ranking list of the projects that earned the highest number of points at BalCannes 2024.



1. Najvažniji poziv u životu / Jazavac i Utorak / Hemofarm fondacija / I. Market Mosaic / Health and Pharmacy



2. U Bingu sam / Via Media / Bingo / I. Market Mosaic / Retail



3. It’s Time for Your Time / Studio Tumpić/Prenc / Franc Arman / I. Market Mosaic / Alcoholic Beverages



4. PIPI – A TOAST FOR EVERY ROAST / Imago Ogilvy / Pipi Beverages / I. Market Mosaic / Non-alcoholic Beverages



5. Štark – I osmeh je tu / Ovation BBDO / Atlantic Grupa / I. Market Mosaic / Food



6. Lepo je biti kmet / Agencija 101 / Ministry of Agriculture, Forestry and Food, Slovenia / I. Market Mosaic / Miscellaneous



Najvažniji poziv u životu / Jazavac i Utorak / Hemofarm fondacija / II. Positive Change Mosaic / Community Care



7. THE WHITE BOXES / Herman &amp; partnerji / Mercator / I. Market Mosaic / Retail



8. EVERYBODY GUC GUC / Imago Ogilvy / Studena / I. Market Mosaic / Non-alcoholic Beverages



9. Munchmallow – Sav od igre / Žiška / Jaffa Crvenka / I. Market Mosaic / Food



10. Na dobrom putu / McCann Beograd / Beogradska Filharmonija / I. Market Mosaic / Tourism, Culture and Leisure



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TOP 10 ADVERTISERS @ BALCANNES



These are the advertisers whose projects scored highest at BalCannes 2024.



<ol start="1">
<li>Hemofarm fondacija</li>



<li>Studena</li>



<li>Atlantic Grupa / Beogradska Filharmonija / Bingo / Čistoća Split / Franc Arman / Ministry of Agriculture, Forestry and Food, Slovenia / Pipi Beverages</li>



<li>Croatia osiguranje</li>



<li>Mercator / RBA – Raiffeisenbank Hrvatska</li>



<li>A1 Serbia / Counseling office for Workers / Heineken / Jaffa Crvenka</li>



<li>Heineken Hrvatska / Skateistan</li>



<li>Burek Olimpija / ePlaneta / One Albania / Terra Hub / UNICEF Srbija</li>



<li>Halkbank AD Skopje</li>



<li>IKEA / Konzum / TZ Poreč</li>
</ol>



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TOP 10 AGENCIES @ BALCANNES



What follows is a ranking list of the agencies whose projects received the highest number of points at BalCannes 2024.



<ol start="1">
<li>Imago Ogilvy</li>



<li>Jazavac i Utorak</li>



<li>Agencija 101</li>



<li>Ovation BBDO</li>



<li>Bruketa&amp;Žinić&amp;Grey</li>



<li>Leo Burnett Belgrade</li>



<li>CTA komunikacije / McCann Beograd / Studio Tumpić/Prenc / Via Media</li>



<li>Herman &amp; partnerji</li>



<li>Žiška</li>



<li>Futura DDB</li>
</ol>



CONTENTS OF THE REGIONAL BALCANNES REPORT



The BalCannes Report consists of three sections: (1) best projects, (2) best advertisers and (3) best agencies. You will see their rankings in the region as whole as well as the rankings by particular countries. If it wasn’t obvious by now, the report lists the campaigns based on their score rather than in alphabetical order. It is thus the first report of its kind that shows the entrants how the Advertisers Jury members evaluated their projects, how the Agencies Jury gave their scores as well as the perspective of the Media Jury. In the BalCannes Hall of Fame chapter you can find a detailed overview of the projects that have won gold, silver, bronze, as well as special awards of BalCannes.



JOIN THE MOSAIC OF CREATIVITY



Whether you are&nbsp;an established agency or just breaking into the creative market, BalCannes is a competition that allows you to prove your worth to those who may not know you yet. The competition welcomes entries that are either&nbsp;full, integrated campaigns or individual, unique efforts&nbsp;within a campaign that represent a single idea. The BalCannes Report is an excellent opportunity for you to get to know the region’s creativity, the competition criteria and the jury members’ ways of thinking – and find your own winning formula that will put you on the BalCannes ranking lists next year!



You can download the report on this <a href="https://res.cloudinary.com/dgzjet5jn/images/v1716896038/BalCannes-Report-2024/BalCannes-Report-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">link</a>. If you want to know more about BalCannes (whose next edition is already in the works!), head <a href="https://danikomunikacija.com/awards/balcannes" target="_blank" rel="noreferrer noopener">here</a>.

The stats are in – the best our region has to offer in the new BalCannes Report

Now that the winners of the industry awards have been revealed at DK2024, find out how to order extra copies of your prestigious trophies!



At DK2024 in Rovinj in April, awards were presented to the most successful communications projects at the BalCannes, MIXX, Effie, IdejaX, and Young Lions competitions.



The excellent mood of our community at the long-awaited festival of creativity and communications was only enhanced by the glamorous celebration of the industry's best experts, as well as prominent agencies, advertisers, and individuals. Trophies were awarded to the winners, and the possibility of making additional copies was provided so that you could delight your colleagues and clients and make your office shelves extra shiny!



You can order trophies at the following prices, and it takes 6 to 8 weeks to make them.



MIXX: 135 EUR/piece + VAT (for winning statues), 75 EUR/piece + VAT (for finalist statues) 



Effie: 360 EUR/piece + VAT 



IdejaX: 165 EUR/piece + VAT 



BalCannes: 210 EUR/piece + VAT 



Young Lions: 185 EUR/piece + VAT. 



To order additional trophies, you can get in touch with info@danikomunikacija.com.



Photo: Emica Elvedji i Matija Habljak/PIXSELL

It's time to show off — you can now order extra trophies!

12.04.2024., Rovinj - 10. Dani komunikacija 2024. u Rovinju. - Beach afterparty

The Effie award ceremony took place in the glamorous atmosphere at the main stage of DK2024 in Rovinj.



At the new edition of the DK Festival, the winners of the&nbsp;Effie Awards Croatia have been announced. Effie celebrates efficiency of the marketing communications. The awards go to the best agencies and advertisers for their remarkable efforts&nbsp;in the segments of creativity, strategy, and achieved market results during the past year.



The winners of the gold Effie Croatia 2024 award are PIK Vrbovec plus and Imago Ogilvy agency with their partner STUDIO NEXUS for their project Kad će? Sad će! in the&nbsp;Food&nbsp;category; Molson Coorsand BBDO Zagreb agency with their strategic partners 404 and OMD Zagreb for the Ožujsko pivo 2019-2023 project in the Sustained Success category, and Konzum plus and ZOO agencija in partnership with TCC Global and STUDIO NEXUS for their Mali veliki talenti project in the Positive Change: Social Good: Brands and Non-Profits category.



The silver was awarded to the&nbsp;EVERYBODY GUC GUC&nbsp;project by Studenac, Imago Ogilvy, and Ascanius Media in the&nbsp;Beverages&nbsp;category, as well as&nbsp;Bolji online&nbsp;by A1 Hrvatska and its primary agency BBDO Zagreb and its associate REAL GRUPA in the&nbsp;Telecommunications&nbsp;category. The silver award also went to Mali veliki talenti by Konzum plus and ZOO agencija with its partners TCC Global and STUDIO NEXUS in the Retail and E-commerce category.



There were two winners of the bronze award. The first winners are Podravka and Kofein agency, and their associates Enterwell, Vertigo Media, SeekandHit i OMD MEDIA for the Ketching up with the competition in the Food category and the second winners of the bronze award are kompare.hr, Imago Ogilvy, Tvoj Domagoj i Riba ribi grize rep for their USPOREDIVO BOLJE project in the Retail and E-commerce category.



The best projects were chosen by our expert jury with their president&nbsp;Dunja Delić&nbsp;(Konzum) and:&nbsp;Iva Barbarić Kasun&nbsp;(Zagrebačka banka),&nbsp;Kristina Bocak Gojun&nbsp;(Podravka),&nbsp;Iva Bokšić&nbsp;(McCann Zagreb),&nbsp;Dinko Brčić&nbsp;(BBDO Zagreb),&nbsp;Josip Buzov&nbsp;(Imago Ogilvy),&nbsp;Rajna Cuculić&nbsp;(GroupM),&nbsp;Ana Ćelap&nbsp;(Real grupa),&nbsp;Iva Domić&nbsp;(UTORAK),&nbsp;Nikša Farac&nbsp;(Kraš),&nbsp;Barbara Filipčić&nbsp;(IKEA South East Europe),&nbsp;Ivana Fočić&nbsp;(Radenska Adriatic),&nbsp;Petra Gajica&nbsp;(PINK MOON),&nbsp;Kristina Hustić&nbsp;(PIK Vrbovec Plus),&nbsp;Nada Kaurin Knežević&nbsp;(Algebra),&nbsp;Ivo Knežević&nbsp;(Erste banka),&nbsp;Đuro Korać&nbsp;(Nivas),&nbsp;Monika Majstorović&nbsp;(A1 Hrvatska),&nbsp;Sonja Martinović&nbsp;(Bruketa&amp;Žinić&amp;Grey),&nbsp;Božo Mekinić&nbsp;(PSK),&nbsp;Ana Miličević&nbsp;(Telemach Hrvatska),&nbsp;Marijana Novak&nbsp;(Pro Media Group),&nbsp;Marin Ostojić&nbsp;(ZOO Agencija),&nbsp;Tatjana Rajković&nbsp;(Kabinet 3C),&nbsp;Vjekoslav Srednoselec&nbsp;(dentsu Croatia),&nbsp;Ante Šalinović&nbsp;(Ipsos Hrvatska),&nbsp;Manuela Šola&nbsp;(Komunikacijski laboratorij),&nbsp;Vesna Vlahović Dašić&nbsp;(Co-Brain konzultantska tvrtka) i&nbsp;Igor Vukasović&nbsp;(Hrvatski Telekom).



The president of the jury of this year's Effie competition, Dunja Delić (Konzum), stated: Effie carefully follows market trends and events, adapting to them, which adds extra importance to this recognition. Without hesitation, we can say that our marketing and communications professionals are creating projects that can stand alongside European ones – therefore, I take this opportunity to sincerely congratulate the winners.



The communications community and their great mood has made the celebration of the most efficient Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Featured photo: Emica Elvedji/PIXSELL

Here are the most effiecient advertising projects of Effie Awards Croatia

Vice President and Head of Innovation, VICE Media (UK)

Genuinely, it's exceptional. I would say, the energy here, it is not a conference.

An absolute triumph. The best conference and the best national festival in the region.

Dani Komunikacija

Posljednje vijesti

Best regional creatives once again in the BalCannes Expert Council

[SAVE THE DATE] DK2025 in sunny May? Yes, please.

What a triumph #DK2024

Awards

BalCannes

Effie

IdejaX

MIXX

Young Lions Croatia