IdejaX is the premier national creativity competition celebrating projects and agencies with that unmistakable X factor. Focused on agency-led work, IdejaX brings together the boldest ideas across four competition tracks — Best on Market, Best in Channel, Best Branding & Rebranding and Best of Positive Change — recognising creative excellence in communications.
The new IdejaX season introduces refined categories, updated competition rules and adjustments to the jury selection process, reflecting the ongoing evolution of the industry and creative practice. For the first time, self-nomination for the IdejaX jury is open to eligible creative directors from HURA member agencies that don’t already have a representative in the jury, broadening the range of experience and perspectives involved in evaluating the work. Entries for the upcoming season are now open, inviting agencies to submit their most outstanding projects and take the stage at the DK Festival alongside the year’s leading creative achievements.
Explore IdejaX 2025 winners here.