The Effie award ceremony took place in the glamorous atmosphere at the main stage of DK2025 in Rovinj.
At the new edition of the DK Festival, the winners of the Effie Awards Croatia have been announced. Effie celebrates efficiency of the marketing communications. The awards go to the best agencies and advertisers for their remarkable efforts in the segments of creativity, strategy, and achieved market results during the past year. The winner of the Grand Prix and the recipient of the Gold Effie Award Croatia 2025 is Zagrebačka pivovara, together with the agency BBDO Zagreb, for the project Budi hrabar, budi zdrav, in collaboration with strategic partners 404 / MYTY, OMD Media and Croatia poliklinika.
The winners of the gold Effie Croatia 2025 award are:
- Podravka and Bruketa&Žinić&Grey agency with their partners OMD Media and Enterwell for their project SVE IMA BOLJI OKUS S VEGETOM in the Food category;
- Konzum plusand ZOO agencija agency with their strategic partners TCC Global and REAL GRUPA for the Mali veliki talenti 2 project in the Retail and E-commerce category
- Zagrebačka pivovara and BBDO Zagreb in partnership with 404 / MYTY, OMD Media and Croatia poliklinika for their Budi hrabar, budi zdrav project in the Positive Change: Social Good: Brands and Non-Profits category
- A1 and BBDO Zagreb in partnership with REAL Grupa and Leo Burnett Belgrade for their Mreža najvažnijih influencera project in the Positive Change: Social Good: Brands and Non-Profits category.
The silver was awarded to:
- theDomaće u glavnoj ulozi project by Podravka and ZOO agencija with OMD Media in the Food category
- FANT NEPOGREŠIVO FANTASTIČAN by Podravka and its primary agency Bruketa&Žinić&Grey with its associates OMD Media, Enterwell and Seekandhit in the Food category
- Juhuuuu za Podravka juhu! by Podravka and PINK MOON with its partners Omnicom Media Group and Producenti in the Food category.
- SVAŠTA NEŠTO TISAK by TISAK plus and PINK MOON with its partners STUDIO NEXUS, Producenti and Studio Goreta in the Retail and E-commerce category.
There were six winners of the bronze award:
- Zagrebačka pivovara and BBDO Zagreb and their associates 404 / MYTY, OMD Media and Croatia poliklinika for the Budi hrabar, budi zdrav in the Beverages category
- Jamnica and McCann Zagreb with their partner STUDIO NEXUS for their Osjeti svoje ja project in the Beverages category
- Studenac and Imago Ogilvy and their associates Riba ribi grize rep, Drap and Ascanius Media for the STUDENA GUC GUC in the Sustained Success category
- Učinkoviti Pavle Pauq by LAQO by Croatia osiguranje and Bruketa&Žinić&Grey with their partner MPR Millenium promocija in the Sustained Success category
- Mastercard and Val grupa komunikacije in partnership with Algebra, dentsu Croatia and Improve for their Uplift project in the Sustained Success category
- Marodi and Bruketa&Žinić&Grey and their associates Komunikacijski laboratorij and Cerovski Print Boutique for the Priča koja vrijedi svakog slova in the Positive Change: Social Good: Brands, Non-Profit category
The best projects were chosen by our expert jury with their president Kristina Hustić (PIK Vrbovec) and: Iva Ančić (A1 Hrvatska), Majda Babić (Nielsen), Ela Barić (Radenska Adriatic), Kristina Bocak Gojun (Podravka), Vice Božić (GoAds), Josip Buzov (Imago Ogilvy), Dunja Delić (Konzum), Helena Erceg (Improve), Maja Eškinja (Plodine), Petra Gajica (PINK MOON), Anamarija Horaček (MMB Media Agentur), Marija Jakeljić (BrownFox), Zrinka Jugec (Addiko Bank AG), Iva Kaligarić (Señor), Nada Kaurin Knežević (Sveučilište Algebra Bernays), Ana Končić Šebek (Prima namještaj), Željka Martinović (Komunikacijski ured Colić, Laco i partneri), Igor Mesarić (ZOO agencija), Irena Petek (Real grupa), Zvonimir Pelko (JGL), Tatjana Rajković (Kabinet 3C), Jelena Slade Šilović (Atlantic Grupa), Ivica Skočić (McCann Zagreb), Zvonimir Seki (Franck), Jasenka Talapko Blažević (BBDO Zagreb), Josip Tvrtković (Valicon), Vesna Vlahović Dašić (Co-brain), Tea Silvia Vlahović Mlakar (Bruketa&Žinić&Grey), Julijana Vrbanek (Pro media group) and Danijel Štih (GroupM).
The president of the jury for this year’s Effie competition, Kristina Hustić (PIK Vrbovec), stated: It was a great honor for me to chair the Effie Awards Croatia jury this year and to witness firsthand the exceptional level of quality, expertise, and passion demonstrated by the submitted campaigns. The number of entries and the engagement of all participants clearly show that the marketing industry in Croatia is not only progressing but also becoming increasingly sophisticated in understanding how creativity must be strongly connected to measurable business results.
The communications community and their great mood has made the celebration of the most efficient Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.
Featured photo: Emica Elvedji/PIXSELL