Award ceremonies for the Croatian communications industry are held at the DK Festival in Rovinj, and on the second day of the festival IdejaX awards went to the most creative communications achievements chosen from more than 160 entries!
The winners of IdejaX, a national competition in creativity that has for the last 14 years gathered agencies competing with their creative ideas, have been announced on April 12 in the Main Hall in Rovinj. Among more than 160 project entries, the title of the Agency of the Year went to BBDO Zagreb, the Grand Prix was awarded to Imago Ogilvy, and Kraš is the Advertiser of the Year at IdejaX.
Top agencies of IdejaX, in order are BBDO Zagreb, Imago Ogilvy, Studio Tumpić/Prenc, Superstudio Design Projects and Bruketa&Žinić&Grey.
IdejaX has for years been the place where both big and small agencies are competing, as well as independent artists, with their creative ideas and marketing projects for which they can get gold, silver, and bronze awards. The projects are competing in five tracks, and this year these are the projects that have stood out to the expert juries of IdejaX 2024.
BEST ON MARKET
In the Best on Market track the winners of the gold IdejaX are Kraš and Šanavala and the Frondi – Puuun okusa project in the Food category; E Pluribus Unum and Studio Tumpić/Prenc for the Istriana project in the Food category; Studenac and Imago Ogilvy for the Everybody GUC GUC project in the Non-Alcoholic Beverages category; A1 Hrvatska and UTORAK with the TOMATO NE ZANIMA project in the Telecommunications category; kompare.hr and Imago Ogilvy for the USPOREDIVO BOLJE project in the Retail category; IKEA SEE and BBDO Zagreb and the NO PLACE LIKE HOME project in the Household category; TZ Poreč and Studio Sonda for the Be a SeaStar Hero project in the Tourism, Culture and Leisure category; Serengeti tech and I to nije sve! kreativna agencija for the Serengeti tech in the Corporate Communications category; Pastor – tvornica vatrogasnih aparata and Superstudio Design Projects and the projektom Požar na aparatima project in the Miscellaneous category.
The silver award in the Best on Market track goes to Studenac and Imago Ogilvy and the Studena GucEye Protect project in the Non-Alcoholic Beverages category; Hrvatski Telekom – bonbon and Señor. Dobro društvo za komunikaciju for the Kampanja Sve duplo project in the Tellecomunications category; Croatia osiguranje and Bruketa&Žinić&Grey and the Višeslav predstavlja Spektar project in the Finance and Insurance category; Konzum and ZOO agencija for the Mali veliki talenti project in Retail category; JGL and Studio Tumpić/Prenc for the Aqua Maris – Bez mikroplastike, bez brige project in the Health and Pharmacy category; Gradska knjižnica Poreč and Studio Sonda and the BOOKtiga MatchBook project in the Tourism, Culture and Leisure category; Croatia osiguranje and Bruketa&Žinić&Grey for the Izvješće o održivosti koje neutralizira svoj ugljični otisak project in the Corporate Communications category; Njuškalo and MinusMinus Agency for the Dobre priče nemaju kraj, samo novi početak project in the Miscellaneous category; Odjel marketinga HNK Hajduk Split and HNK Hajduk Split for the Prgava Familija project in the Miscellaneous category.
The winners of the bronze award in the Best on Market track are Podravka and ZOO agencija and the Domaće u glavnoj ulozi project in the Food category; Molson Coors and BBDO Zagreb for the The Prague Expert project in the Alcoholic Beverages category; A1 Hrvatska and BBDO Zagreb for the KAD BI SVI project in the Telecommunications category; Raiffeisenbank Austria and Imago Ogilvy and the Financijska početnica: Oni od plaće do plaće project in the Finance and Insurance category; Erste banka and BBDO Zagreb for the The Challenger project in the Finance and Insurance category; Studenac and Futura DDB and the Studenac – susjedi project in the Retail category; Hrvatski zavod za javno zdravstvo and BBDO Zagreb for the Dragocjena project in the Health and Pharmacy category.
BEST OF AD-MAKING
The first award in the Best of Ad-Making track goes to Kraš and Šanavala and the Frondi – Puuuun okusa project in the Design category; Pastor – tvornica vatrogasnih aparata and Superstudio Design Projects and the projektom Požar na aparatima project in the Design category; Erste banka and BBDO Zagreb for the The Challenger project in the Film category.
The silver IdejaX in the Best of Ad-Making track is awarded to Grad Rovinj-Rovigno and Studio Tumpić/Prenc and the Gradski bazen Rovinj-Rovigno project in the Design category; Njuškalo and MinusMinus Agency for the Dobre priče nemaju kraj, samo novi početak project in the Film category.
The bronze IdejaX in the Best of Ad-Making track goes to Kraš and Šanavala and the Bajadera – Neodgodivo dobra project in the Design category; Terra Hub Croatia and 404 with the Terrapija — Liječimo zemlju edukacijom project in the Design category; Konzum and ZOO agencija and the Proslavi Božić na svoj način project in the Film category.
BEST BRANDING & REBRANDING
The gold award in the Best Branding & Rebranding track goes to E Pluribus Unum and Studio Tumpić/Prenc and the Istriana project in the Branding category; Pastor – tvornica vatrogasnih aparata and Superstudio Design Projects and the projektom Pastor rebranding: Jak na djelu. in the Rebranding category.
The winners of the silver award in the Best Branding & Rebranding track are Gastro Makarska and Šesnić&Turković and the House wines Makarska project in the Branding category; Design Bureau Izvorka Jurić and Dig studio and the Dig studio rebranding project in the Rebranding category; Encian i Dig studio for the Encian rebranding project in the Rebranding category.
In the Best Branding & Rebranding track the winners of the bronze award are Turistička zajednica grada Zagreba and kuna zlatica for the Gospoda Golubovi (Zagreb Classic) project in the Branding category; Kostelar and Fabular branding with the Rebranding Kostel Prometa project in the Rebranding category; Turistička zajednica grada Zagreba and kuna zlatica and the Živa sjećanja project in the Rebranding category.
BEST OF PACKAGING
The winners of the Best of Packaging track are E Pluribus Unum and Studio Tumpić/Prenc and the Istriana project in the Mala naklada category; Kraš prehrambena industrija and Bruketa&Žinić&Grey for the Bajadera redizajn ambalaže in the Velika naklada category.
The silver award in the Best of Packaging track goes to Pet Network International and Dig studio for the Petkult hrana za pse project in the Velika naklada category.
In the Best of Packaging track, the bronze award goes to Bite Art and Dig studio for the BITE ART za MSU project in the Mala naklada category; Kraš prehrambena industrija and Bruketa&Žinić&Grey and the Ki-Ki redizajn pakiranja voćne karamele in the Velika naklada category.
BEST OF POSITIVE CHANGE
In the Best of Positive Change track the gold award goes to IKEA SEE and BBDO Zagreb and the NO PLACE LIKE HOME project in the Društvo category; HEARTH thinking&doing and Imago Ogilvy for the Velikanke project in the Društvo category; TZ Poreč and Studio Sonda and the Be a SeaStar Hero project in the Priroda category.
The second place in the Best of Positive Change track goes to Ida Prester and Scarlet and the 70 project in the Društvo category; Čistoća Split and CTA komunikacije for the Odvoji, lako je project in the Priroda category.
The winners of the bronze award in the Best of Positive Change track are A1 Hrvatska and BBDO Zagreb for the KAD BI SVI project in the Društvo category; Marko i Tina Babić and Degordian and the Osjećam to u kostima project in the Društvo category; Croatia osiguranje and Bruketa&Žinić&Grey for the Izvješće o održivosti koje neutralizira svoj ugljični otisak project in the Priroda category.
A great atmosphere at the long-awaited DK Festival has made celebrating the best ideas, young talent of the communications industry, esteemed agencies, advertisers, and individuals even more special. After the BalCannes award ceremony on the first night, and IdejaX and Young Lions Croatia on the second night; the final night of the festival is reserved for MIXX and Effie Awards Croatia award ceremonies.
Photos: Emica Elvedji/PIXSELL