At the DK Festival in Rovinj, awards of the Croatian communications industry are presented and on the second day of the festival, among more than 220 submitted projects this year, the IdejaX awards were given for the most creative communication achievements!
The winners of IdejaX, a national creativity competition in which agencies have successfully competed with their creative ideas for 16 years, were announced on 8 May on the stage of the DK Festival in Rovinj. Among more than 220 submitted projects, the IdejaX Agency of the Year title went to Bruketa&Žinić&Grey, the Grand Prix of the competition was awarded to Studio Tumpić/Prenc and Hrvatski Telekom was named Advertiser of the Year at IdejaX.
Foto: Matija Habljak/PIXSELL
Alongside Bruketa&Žinić&Grey, the top agencies of IdejaX also included Imago Ogilvy, Studio Sonda, BBDO Zagreb and Studio Tumpić/Prenc.
At IdejaX, both large and small agencies have successfully competed for years with their creative ideas and marketing projects, for which they can win gold, silver and bronze awards across four category groups – and this year the following projects stood out, as selected by the expert jury of this year’s competition.
Foto: Matija Habljak/PIXSELL
BEST ON MARKET
In the Best on Market category group, which recognizes the best ideas across 15 business categories, the IdejaX gold winners are: Mylando and Studio Tumpić/Prenc for the project Famìa – House of local products in the Food category; Piquentum (Vinski Podrum Buzet) and Studio Sonda for the project Etiketa koju je stvorilo samo vino – Piquentum Brut Nature in the Alcoholic Beverages category; Studenac and Imago Ogilvy with the project Posljednji GUC GUC in the Non-Alcoholic Beverages category; Croatia Poliklinika and Bruketa&Žinić&Grey for the project Ispravite se in the Health and Pharmaceuticals category; HDLU and 404 / MYTY with the project 60. Zagrebački salon in the Tourism, Culture and Leisure category; KIOSK for the project KIOSK Branding Conference and Hrvatski Telekom and Imago Ogilvy with the project Moja veza in the Corporate Communications category; PULA HERCULANEA and Studio Sonda for the project Diskontejner Rebus – Tvoja donesi-ponesi stanica in the Miscellaneous category.
Foto: Matija Habljak/PIXSELL
In the Best on Market category group, the IdejaX silver award winners are: Marodi and Bruketa&Žinić&Grey with the project Marodi Valjana, kao nekad – kampanja za valjanu tjesteninu in the Food category; Zagrebačka pivovara and BBDO Zagreb for the project Male stvari and the project Redovni servis in the Alcoholic Beverages category; Hrvatski Telekom and Imago Ogilvy for the project Da se razumijemo, as well as Hrvatski Telekom and Bruketa&Žinić&Grey for the project HT GPS lokator – kako biste uvijek znali gdje je vaš ljubimac in the Telecommunications Services category; Wiener osiguranje and BBDO Zagreb for the project Jasna stvar, and Fleka and Šanavala with the project Presto znači ekspresno! in the Financial Services, Insurance and Fintech category; Kaufland and ZOO Agency for the project Alles ima. I cijena štima. in the Retail category; IKEA SEE and BBDO Zagreb with the project Bundeva in the Household category; Grad Zagreb, Turistička zajednica grada Zagreba and Superstudio for the project Zagrebački MUV in the Tourism, Culture and Leisure category; Señor with the project Fussnota, and Europlakat and Pink Moon for the project Pametni plakati za pametno društvo in the Corporate Communications category; Span and Bruketa&Žinić&Grey with the project Identitet koji nikada ne spava in the Technology and Electronics category.
The bronze award winners in the Best on Market category group are: Naturalis and CTA communications for the project Najljepša priča iz prirode in the Non-Alcoholic Beverages category; Hrvatski Telekom and Señor with the project bonbon je po tvom, as well as A1 Hrvatska and BBDO Zagreb for the project Dječja posla in the Telecommunications Services category; Erste banka and BBDO Zagreb for the project Crazy and for the project Ti biraš kako sviraš in the Financial Services, Insurance and Fintech category; INA and Imago Ogilvy for the project Putuj kući pjevajući in the Retail category; Ministarstvo kulture i medija RH and Superstudio with the project Djeca trebaju slušati roditelje in the Tourism, Culture and Leisure category; Hrvatski Telekom and Bruketa&Žinić&Grey for the project Kad si najbolji svi znaju tvoje ime in the Corporate Communications category; Turistička zajednica grada Zagreba and Šanavala with the project Ne dajte se izvozati za cijenu Taxi vožnje in the Miscellaneous category.
BEST IN CHANNEL
The IdejaX gold award in the Best in Channel category group, which recognizes ideas in the service of marketing communications that excel in specific communication channels, was won by: Erste banka and BBDO Zagreb for the project Crazy in the Best TV Spot & Film category; Studenac and Imago Ogilvy for the project Posljednji GUC GUC in the Best Online Video category; Hrvatski Telekom and Imago Ogilvy for the project Moja veza in the Best Print (ad, publication, poster) category; Croatia Poliklinika and Bruketa&Žinić&Grey for the project Ispravite se in the Best Digital Outdoor – DOOH category; Croatia Poliklinika and Bruketa&Žinić&Grey for the project Ispravite se in the Best Experiential Advertising and Events category; Piquentum (Vinski Podrum Buzet) and Studio Sonda for the project Etiketa koju je stvorilo samo vino – Piquentum Brut Nature, as well as Mylando and Studio Tumpić/Prenc for the project Famìa – House of local products in the Best Packaging – Small Batch category; Studenac and Imago Ogilvy for the project Posljednji GUC GUC in the Best Social Media Idea category; Croatia Poliklinika and Bruketa&Žinić&Grey for the project Ispravite se in the Best Creative Use of Technology category.
The IdejaX silver award in the Best in Channel category group was won by: Zagrebačka pivovara and BBDO Zagreb for the project Male stvari, Fleka and Šanavala for the project Presto znači ekspresno!, and Marodi and Bruketa&Žinić&Grey for the project Valjana, kao nekad – kampanja za valjanu tjesteninu in the Best TV Spot & Film category; JGL and UTORAK for the project MURALYS NA KOTAČIMA in the Best Online Video category; Udruga BIOM and Señor for the project Basne koje čuvaju prirodu in the Best Print (ad, publication, poster) category; Europlakat and Pink Moon for the project Pametni plakati za pametno društvo, as well as Hrvatski Telekom and Bruketa&Žinić&Grey for the project Plakat koji pronalazi izgubljene pse in the Best Outdoor – OOH category; INA and Imago Ogilvy for the project Putuj kući pjevajući in the Best Audio & Radio category; Hrvatska kovnica novca and Dig studio for the project Kralj Tomislav in the Best Packaging – Small Batch category; NoCap and Studio Sonda for the project NO!CAP Granola Pakiranje, as well as Koestlin and Imago Ogilvy with the project Paris redizajn in the Best Packaging – Large Batch category; Croatia Poliklinika and Bruketa&Žinić&Grey for the project Ispravite se in the Best Digital Product category; Hrvatski Telekom and Imago Ogilvy for the project Da se razumijemo, as well as INA and Imago Ogilvy with the project Putuj kući pjevajući in the Best Creative Use of Technology category.
The IdejaX bronze awards in the Best in Channel category group were won by: Wiener osiguranje and BBDO Zagreb for the project Jasna stvar, Erste banka and BBDO Zagreb with the project Ti biraš kako sviraš, Vivax (M SAN Grupa) and Šanavala for the project Works best with life. in the Best TV Spot & Film category; IGEPA Plana and Bruketa&Žinić&Grey with the project Šuma podataka s korijenima održivosti in the Best Print (ad, publication, poster) category; Hrvatski Telekom and Bruketa&Žinić&Grey for the project Kad si najbolji svi znaju tvoje ime, as well as Turistička zajednica Grada Zagreba and Šanavala with the project Ne dajte se izvozati za cijenu Taxi vožnje in the Best Outdoor – OOH category; Hrvatski Telekom and Bruketa&Žinić&Grey for the project HT GPS lokator – kako biste uvijek znali gdje je vaš ljubimac, as well as Globalna hrana / McDonald’s Hrvatska and Futura DDB with the project SIRious Winter in the Best Digital Outdoor – DOOH category; Heineken and Boiler powered by Degordian for the project Match of A Lifetime, Hrvatski Telekom and Bruketa&Žinić&Grey for the project Plakat koji pronalazi izgubljene pse in the Best Experiential Advertising and Events category; ĆURIN and Dig studio with the project Fjori Fôra bio čajevi, Vinska klet Bjana and Futura DDB for the project Handtouched by Bjana, as well as Duh u boci and Kofein with the project Nebo in the Best Packaging – Small Batch category; Baro and Dig studio for the project Baro hrana za pse, Maraska and Kofein for the project Maraska Heritage pelinkovac, as well as Marodi and Bruketa&Žinić&Grey for the project Marodi Superfoodie ambalaža in the Best Packaging – Large Batch category; Hrvatski Telekom and Bruketa&Žinić&Grey for the project HT GPS lokator – kako biste uvijek znali gdje je vaš ljubimac in the Best Creative Use of Technology category.
BEST BRANDING & REBRANDING
Gold winners in the Best Branding & Rebranding category group, which recognizes the best new branding creations as well as rebranding of existing brands, are: PULA HERCULANEA and Studio Sonda for the project Diskontejner Rebus – Tvoja donesi-ponesi stanica, Gone fishing and Señor with the project Gone fishing, and Grad Zagreb, Turistička zajednica grada Zagreba and Superstudio for the project Zagrebački MUV in the Branding category; Span and Bruketa&Žinić&Grey with the project Identitet koji nikada ne spava in the Rebranding category.
Silver winners in the Best Branding & Rebranding category group are: Mylando and Studio Tumpić/Prenc for the project Famìa – House of local products, Hrvatski deflimpijski odbor and Bruketa&Žinić&Grey with the project HDO – branding i vizualni identitet, and Union Foods and Šanavala for the project Vikni punim ustima! in the Branding category; Baro and Dig studio for the project Baro rebranding, Brando and Dig studio for the project Brando rebranding, NutriS and Dig studio for the project Nutris rebranding, and Koestlin and Imago Ogilvy for the project Paris redizajn in the Rebranding category.
Bronze winners in the Best Branding & Rebranding category group are: Maraska and Kofein for the project Maraska Heritage pelinkovac, NoCap and Studio Sonda with the project NO!CAP Granola – Every NO Counts, and Fleka and Šanavala for the project Presto znači ekspresno! in the Branding category.
BEST OF POSITIVE CHANGE
In the Best of Positive Change category group, which celebrates the power of creativity in driving positive change in the world, the gold award was won by PULA HERCULANEA and Studio Sonda for the project Diskontejner Rebus – Tvoja donesi-ponesi stanica in the Nature category.
In the Best of Positive Change category group, silver was awarded to Udruga BIOM and Señor for the project Basne koje čuvaju prirodu in the Nature category; Ministarstvo kulture i medija RH and Superstudio with the project Djeca trebaju slušati roditelje, Croatia Poliklinika and Bruketa&Žinić&Grey for the project Ispravite se, Hrvatski Telekom and Imago Ogilvy with the project Moja veza, and Zagrebačka pivovara and BBDO Zagreb for the project Redovni servis in the Society category.
The Best of Positive Change category group awarded bronze to the following projects: Hrvatski Telekom and Imago Ogilvy for the project Da se razumijemo, Hrvatski Telekom and 404 / MYTY with the project PA-PA svakom govoru mržnje, andEuroplakat and Pink Moon for the project Pametni plakati za pametno društvo in the Society category. The excellent mood of the communications community at the long-awaited DK Festival enhanced the celebration of the best ideas and outstanding agencies, advertisers and individuals. For more information about the festival, visit www.danikomunikacija.com.
