You thought creativity and strategy were two opposite worlds? Let yourself be dissuaded at DK2023 where we cultivate unparalleled thinking that leads a marketing transformation.
He is one of marketing and advertising’s most original thinkers, an inspirational speaker with millions upon millions of views on TED worldwide and the author of a number of globally read bestsellers. The Guardian named him of the most fascinating, influential, eccentric and witty people in business who lives in the former home of Napoleon III – unfortunately in the attic. His name is Rory Sutherland, Global Vice Chairman of Ogilvy, one of the largest and most renowned advertising agencies in the world with 131 offices in 93 countries – and now he joins the lineup of DK2023!
Persuasion technician with a creative twist
Founder of Ogilvy’s behaviour science practice, Rory made persuasion an art, which will be shared at DK Festival with all innovation enthusiasts that will find themselves in Rovinj this spring. Looking for ‘unseen opportunities’ in consumer behaviour, talking about advertising, persuasion and why humans do some of the silly things they do using psychological techniques, Sutherland stands at the centre of the advertising revolution in brand identities, designing cutting-edge, interactive communications that blurs the line between ads and entertainment.
How to read consumers and transform your marketing strategy
How and why do consumers make their consumers? How can we leverage information about consumer behaviour? And, most importantly, how to master behavioural practices in the creative industry and differentiate yourself in the vast market? The answers can be found at a talk called Make Advertising Great Again by one of the most fascinating and influential strategists of today. With more than 30 years in the industry and gathering invaluable insights that lead to results, Sutherland’s talk is a must-see for everyone in marketing and advertising that are in search for new ways of thinking.
Rory Sutherland is a marketing genius, intellectual superstar and probably the funniest man in the world of advertising. His worldview is upside down, while his humour and way of thinking are surprising and unexpected. Sutherland is unique, educational, fun and unbelievably inspirational – you would be better off missing this year’s festival than his talk!, said Damir Ciglar, member of the DK Festival Organising Committee.
As much as every communicator loves their industry, they also sometimes experience its downsides. But nothing is strictly black and white, except the monochromatic story of DK2023, which will be proven by the colourful communications community that has shaped our unique energy for years now.
Following Edward Snowden former CIA officer and National Security Agency (NSA) contractor who will join the festival via video link; James Whittaker, evangelist, visionary, and rockstar of the tech world; Munise Can, a strategy expert from Highsnobiety who helps brands find new ways to matter; creative person of the year from faraway Japan Toshihiko Tanabe; the world’s leading authority on sextech Bryony Cole; Media.Monk’s Main Monk from the world’s biggest creative digital production agency Victor Knaap; and now Rory Sutherland, one of the most original thinkers in the advertising industry and beyond, the announcements of many more inspiring speakers are soon to follow.
Creatives, marketers, digital experts, media representatives and other communicators that want to be in the company of national and global industry leaders are welcome to find more information about tickets and join us at DK2023.