After last year’s record-breaking edition, MIXX doesn’t slow down — it scales. Nearly 180 projects entered. A rigorous judging process followed. Now, the finalists are here.
The MIXX Awards Croatia powered by Admixer Media once again maps the best of digital on the local market — from brand-building campaigns to solutions powered by data, tech and AI that actually move business.
This year confirms what’s been obvious for a while: the digital scene isn’t just growing — it’s getting more ambitious. With close to 180 entries across 20 categories, MIXX hits a new record and raises the bar (again).
So what made the cut?
Finalist status is awarded to the top-scoring projects in each category that passed the official threshold — typically up to five per category, with a few exceptions where scores were tied. Finalists are listed alphabetically within each category:
I. Campaigns
A. Brand Awareness Campaign
Don’t Die of Thirst (Studena; Imago Ogilvy)
Kids’ Stuff (A1 Croatia; BBDO Zagreb)
My Connection (Hrvatski Telekom; Imago Ogilvy)
Parra – Fiscalization 2.0 App (Parra; 404 / MYTY)
Perplexity PRO AI (Hrvatski Telekom; 404 / MYTY)
Zero Bucks Given (Erste Bank; BBDO Zagreb)
B. Direct Response and Lead Generation Campaign
Holiday Express (Lancôme; SeekandHit)
KIOSK Branding Conference 2026 (KIOSK; KIOSK KIOSK)
Win a Lifetime Holiday in Pical! (Pical Resort; 404 / MYTY)
Perplexity Pro AI (Hrvatski Telekom; 404 / MYTY)
The Valamar Blueprint: Advanced Data Integration and Full-Funnel Growth (Valamar; SeekandHit)
C. Cross-Media Integration Campaign
Audioliber – A Good Book Travels Far (book&zvook; Think Say Make Do)
HT GPS Locator – So You Always Know Where Your Pet Is (Hrvatski Telekom; Bruketa&Žinić&Grey)
KIOSK Branding Conference 2026 (KIOSK; KIOSK KIOSK)
My Connection (Hrvatski Telekom; Imago Ogilvy)
Pick a Book, Enter a Movie (Poreč City Library; Studio Sonda)
D. Campaign Effectiveness
An Adventure That Lasts. A Summer That Doesn’t End. (Decathlon Croatia; ZOO Agency)
Let’s Be Clear (Hrvatski Telekom; Imago Ogilvy)
KEKSolution – A Revolution in Bill Payments (KEKS Pay; 404 / MYTY)
KIOSK Branding Conference 2026 (KIOSK; KIOSK KIOSK)
Voyo 2025: The Right Format at the Right Time (Voyo; SeekandHit)
E. Best Social Campaign
Don’t Die of Thirst (Studena; Imago Ogilvy)
Kaufland IT Bags (Kaufland Croatia; Cvoke)
Bye-Bye to Hate Speech – Series (Hrvatski Telekom; 404 / MYTY)
Wedding Film Social Media Campaign (Film Wedding; Cvoke, Šesnić&Turković)
SRAM Season 2 (SRAM; S.T.A.R. Digital)
F. Corporate Social Responsibility Campaign
I’m Saving You a Seat (Zadovoljna.hr, Nismo same; Stereotip Studio)
Kids’ Stuff (A1 Croatia; BBDO Zagreb)
Mental Hygiene powered by Wiener Insurance (Wiener osiguranje VIG; dentsu Croatia)
Bye-Bye to Hate Speech (Hrvatski Telekom; 404 / MYTY)
II. Tools / Platforms
A. AI-Driven Project
Not In San Francisco (Verne)
Sing Your Way Home (INA; Imago Ogilvy)
SEO Sportiva: Agents, Data and Creative (Sport Vision; 404 / MYTY)
B. Effective Use of Data
Consider This (IKEA; WPP Media, Recommend)
SEO Sportiva: Agents, Data and Creative (Sport Vision; 404 / MYTY)
Triggered by Pollen (Claritine; WPP Media)
C. Best Video Content
Don’t Die of Thirst (Studena; Imago Ogilvy)
Not In San Francisco (Verne)
Save Hard (Kaufland Croatia; Cvoke)
Put Out the Fire, Save the Influencer (Kaufland Croatia; Cvoke)
D. Best Digital Product
Argentum Club (Argentum; Risely Digital)
KentPro Mobile App (KentPro; Shape 404 / MYTY)
My Croatia Mobile App (Croatia Insurance; Shape 404 / MYTY)
E. Best Media Strategy
Leave a Sparkling Trace (Argentum; Risely Digital)
Warning: Pollen in the Air (Claritine; WPP Media)
SRAM Season 2 (SRAM; S.T.A.R. Digital)
The Ad Is Not Enough (IKEA; WPP Media, Recommend)
F. Best Branded Content
Don’t Die of Thirst (Studena; Imago Ogilvy)
Kaufland IT Bags (Kaufland Croatia; Cvoke)
My Connection (Hrvatski Telekom; Imago Ogilvy)
Save Hard (Kaufland Croatia; Cvoke)
Put Out the Fire, Save the Influencer (Kaufland Croatia; Cvoke)
G. Best Website
Gemma.hr Website (Neuralab)
H. Best Social Media
Cedevita – CE World TikTok (Cedevita; Pro Media Group)
Erste TikTok (Erste Bank; Imago Ogilvy)
Kaufland Croatia on Social Media (Kaufland Croatia; Cvoke)
KIOSK Social Media Strategy (KIOSK; KIOSK KIOSK)
SRAM Season 2 (SRAM; S.T.A.R. Digital)
J. Best Tech & Innovation
The Trend Machine (IKEA; WPP Media, Recommend)
III. Export
A. Best Export Campaign
Win a Lifetime Holiday in Pical! (Pical Resort; 404 / MYTY)
B. Best Export Platform
Haas Tooling E-commerce Platform (Cyber64)
IV. Publisher
A. Best Publisher Campaign
Kids’ Stuff (Telegram)
FinQuiz: Creating Masters of Finance (24sata, Večernji list and UMFO)
B. Best Publisher Content
Dosje Jarak – Digital Only Season (Voyo Croatia; RTL Croatia)
MAXSport Quiz League (MAXSport; Hrvatski Telekom)
The First Social Media Soap Opera – She’s Coming (Mamager Media)
The First Voice (Prvi glas; Telegram Media Group)
Following the judging process led by an expert jury chaired by Nebojša Grbačić, the best among the best will be revealed at the awards ceremony on May 9, 2026, at DK Festival in Rovinj.
Congrats to the finalists.
Featured photo: Emica Elvedji/PIXSELL
