The third day of DK2022 was reserved for the biggest celebration of creativity when IdejaX trophies were awarded to the most creative accomplishments of the communications industry.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067,c_scale/f_auto,q_auto/v1650016663/IdejaX-2022_BBDO-Zagreb-Grand-Prix-i-agencija-godine_foto-Emica-Elvedji-PIXSELL/IdejaX-2022_BBDO-Zagreb-Grand-Prix-i-agencija-godine_foto-Emica-Elvedji-PIXSELL.jpg?_i=AA" alt="" class="wp-image-3449" data-public-id="IdejaX-2022_BBDO-Zagreb-Grand-Prix-i-agencija-godine_foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1650016663" /><figcaption class="wp-element-caption"> BBDO Zagreb: Agency of the year of IdejaX and IdejaX Grand Prix winner, Photo: Emica Elveđi/PIXSELL</figcaption></figure>



The winners of IdejaX, a national competition in creativity that has a twelve-year-long tradition of awarding agencies and their creative ideas, were announced on the DK2022 main stage. This year BBDO Zagreb and Zagrebačka pivovara are the proud winners of the IdejaX Grand Prix for their Domoljubna Žuja project. The title of Agency of the year of IdejaX went to BBDO Zagreb, while Franck and Zagrebačka pivovara were declared Advertisers of the year of IdejaX, achieving the same number of points.



<figure class="wp-block-image size-large"><img width="1600" height="1019" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1019,c_scale/f_auto,q_auto/v1650016665/IdejaX-2022-oglasivac-godine-Franck_foto-Emica-Elvedji-PIXSELL/IdejaX-2022-oglasivac-godine-Franck_foto-Emica-Elvedji-PIXSELL.jpg?_i=AA" alt="" class="wp-image-3447" data-public-id="IdejaX-2022-oglasivac-godine-Franck_foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1650016665" /><figcaption class="wp-element-caption"> Franck, Advertiser of the year of IdejaX, Photo: Emica Elveđi/PIXSELL</figcaption></figure>



Among the best agencies of IdejaX were also, in winning order, Bruketa&amp;Žinić&amp;Grey, Señor,&nbsp;ZOO agencija and Imago Ogilvy.



Both large and small agencies have been successfully competing at IdejaX for years with their creative ideas and marketing projects, for which they can win gold, silver and bronze awards – so keep reading to find out what projects were awarded at this year’s IdejaX Award Show.



<figure class="wp-block-image size-large"><img width="1600" height="1091" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1091,c_scale/f_auto,q_auto/v1650016664/IdejaX-2022-oglasivac-godine-Zagrebacka-pivovara_foto-Emica-Elvedji-PIXSELL/IdejaX-2022-oglasivac-godine-Zagrebacka-pivovara_foto-Emica-Elvedji-PIXSELL.jpg?_i=AA" alt="" class="wp-image-3448" data-public-id="IdejaX-2022-oglasivac-godine-Zagrebacka-pivovara_foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1650016664" /><figcaption class="wp-element-caption"> Zagrebačka pivovara, Advertiser of the year of IdejaX, Photo: Emica Elveđi/PIXSELL </figcaption></figure>



In the Best on Market group of categories, gold IdejaX winners are:



<ul>
<li>Zagrebačka pivovara and BBDO Zagreb for the Domoljubna Žuja project in the Alcoholic beverages and Social Responsibility categories</li>



<li>Franck and Imago Ogilvy for the Franck Beestro project in the Non-Alcoholic Beverages category</li>



<li>JGL – JADRAN GALENSKI LABORATORIJ and UTORAK for the ŠTA TO STAVLJAŠ U NOS project in the Health and Pharmacy category</li>



<li>IKEA SEE and BBDO Zagreb for the 4 ZIDA project in the Household category</li>



<li>Franck and Imago Ogilvy for the Franck Beestro project in the Social Responsibility category</li>
</ul>



In the Best of Ad-Making group, gold IdejaX winners are:



<ul>
<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey for the Brigometar project in the Digital category</li>



<li>Donna Vekić and Bruketa&amp;Žinić&amp;Grey for the DNNA project in the Design category</li>



<li>Konzum and ZOO agencija for the Najljepši Božić je kad smo zajedno project in the Film category</li>
</ul>



In the Best Branding &amp; Rebranding group, gold IdejaX winners are:



<ul>
<li>Donna Vekić and Bruketa&amp;Žinić&amp;Grey for the DNNA project in the Branding category</li>



<li>Modulee and Señor for the Modulee project in the Branding category</li>
</ul>



In the Best on Market group, silver IdejaX winners are:



<ul>
<li>Heineken Hrvatska and Bruketa&amp;Žinić&amp;Grey for the Karlovačko VAR project in the Alcoholic Beverages category&nbsp;</li>



<li>Hrvatski Telekom and Señor for the Ljudski je uspoređivati project in the Telecommunication Services category&nbsp;</li>



<li>Raiffeisenbank Hrvatska and McCann Zagreb for the Dan neovisnosti project in the Finance and Insurance category&nbsp;</li>



<li>Konzum and ZOO agencija for the Najljepši Božić je kad smo zajedno project in the Retail category</li>



<li>Violeta and Šanavala for the Issue Indicating Tissue project in the Household category</li>



<li>Turistička zajednica grada Zagreba and Šanavala for the Art&amp;Grad project in the Tourism, Culture and Leisure category&nbsp;</li>



<li>Centar za edukaciju, savjetovanje i istraživanje (CESI) and Señor for the Nije u redu u uredu project in the Social Responsibility category&nbsp;</li>



<li>IKEA SEE and BBDO Zagreb for the 4 ZIDA project in the Social Responsibility category&nbsp;</li>
</ul>



In the Best of Ad-Making group, silver IdejaX winners are:



<ul>
<li>Ćurin – trade for agriculture and trade and Design Bureau Izvorka Jurić for the Fjori Fôra bio spices project in the Design category</li>



<li>Poluotok and Señor for the Poluotok project in the Design category</li>



<li>Erste banka and BBDO Zagreb for the BELIEVER project in the Film category</li>



<li>Konzum and ZOO agencija for the Jedna manje project in the Film category</li>



<li>Atlantic Grupa and BBDO Zagreb for the Totalno zobeno project in the Film category</li>
</ul>



In the Best Branding &amp; Rebranding group, silver IdejaX winners are:



<ul>
<li>Turistička zajednica grada Zagreba and Šanavala for the Artpunktura project in the Branding category</li>



<li>Poluotok and Señor for the Poluotok project in the Branding category</li>



<li>MinusMinus Agency with the MinusMinus Agency project in the Rebranding category</li>
</ul>



In the Best on Market group, bronze IdejaX winners are:



<ul>
<li>KRAŠ and UTORAK for the KAKVI KOLAČIĆI, TAKVA KAMPANJA project in the Food category</li>



<li>Franck and Señor for the Za one koji ne znaju uživati project in the Non-Alcoholic Beverages category</li>



<li>Raiffeisenbank Hrvatska and McCann Zagreb for the Offline neugodnosti project in the Finance and Insurance category</li>



<li>Teatar EXIT and Bruketa&amp;Žinić&amp;Grey for the ShakesPCR project in the Tourism, Culture and Leisure category</li>



<li>Iskorak and ZOO agencija for the Oqueer project in the Social Responsibility category</li>



<li>Saponia and Bruketa&amp;Žinić&amp;Grey for the Faks Helizim pere sve osim prljavih riječi project in the Social Responsibility category</li>
</ul>



In the Best of Ad-Making group, bronze IdejaX winners are:



<ul>
<li>Violeta and Šanavala for the Issue Indicating Tissue project in the Design category</li>



<li>MinusMinus Agency for the MinusMinus Agency project in the Design category</li>



<li>ZDL arhitekti and Design Bureau Izvorka Jurić for the ZDL 3D display project in the Design category</li>



<li>Pevex and BBDO Zagreb for the Jedino bez čega ne možemo project in the Film category</li>



<li>IKEA SEE and BBDO Zagreb for the PUPPY LOVE project in the Film category</li>



<li>Franck and PINK MOON for the Baš kao život project in the Film category</li>
</ul>



In the Best Branding &amp; Rebranding group, bronze IdejaX winners are:



<ul>
<li>Atlantic Grupa and BBDO Zagreb for the Totalno zobeno project in the Branding category</li>



<li>Kaštil Slanica restaurant and Design Bureau Izvorka Jurić for the Kaštil Slanica rebranding project in the Rebranding category</li>
</ul>



Special awards were also given to outstanding individuals that, according to the jury, were the best in the past year among the projects submitted to IdejaX 2022! Jurica Koletić (the Show&amp;Tell project) was declared Animator of the year of IdejaX 2022; Illustrator of the year of IdejaX 2022 is Damir Mazinjanin (the Poluotok project); Đorđe Jovanović was declared the Director of the year of IdejaX 2022 (the Najljepši Božić je kad smo zajedno project), and Lazar Bogdanović (the FOREO Imagination product launch – Image project) was awarded the title of the Director of photography of the year of IdejaX 2022.



Young talents of the industry also got their spotlight at the ceremony! Ivana Krmpotić and Ana Marija Tomašić from the 404 agency won the jury over with their Daruj toplinu project and deserved the Grand Prix at this year's Young Lions Croatia powered by E.ON Croatia. This year the competition also aimed to highlight new Croatian creative forces while pointing out the importance of combating energy poverty. The young lionesses will try their hand at the Cannes Young Lions global online competition, as well as travel to Cannes for the world's biggest festival of creativity.



<figure class="wp-block-image size-large"><img width="1600" height="1066" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1066,c_scale/f_auto,q_auto/v1650016667/Urucene-su-i-nagrade-pobjednicama-natjecanja-Young-Lions-Croatia_foto-Luka-Stanzl-PIXSELL/Urucene-su-i-nagrade-pobjednicama-natjecanja-Young-Lions-Croatia_foto-Luka-Stanzl-PIXSELL.jpg?_i=AA" alt="" class="wp-image-3445" data-public-id="Urucene-su-i-nagrade-pobjednicama-natjecanja-Young-Lions-Croatia_foto-Luka-Stanzl-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1650016667" /><figcaption class="wp-element-caption"> Photo: Luka Stanzl/PIXSELL</figcaption></figure>



The long-awaited gathering of the communications community at DK festival has only magnified the amazing celebration of the most creative ideas, young talents as well as distinguished agencies, advertisers and individuals. 



Featured image: Emica Elveđi

BBDO Zagreb is Agency of the year and winner of IdejaX Grand Prix, while Franck and Zagrebačka pivovara are named Advertisers of the Year

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BBDO Zagreb is Agency of the year and winner of IdejaX Grand Prix, while Franck and Zagrebačka pivovara are named Advertisers of the Year