In a glamorous atmosphere on the stage of DK Festival in Rovinj, the prestigious statues of the Effie Awards were presented.
At the DK Festival, the winners of the Effie Awards Croatia were announced, celebrating the effectiveness of marketing communication. The statues were awarded to the best agencies and advertisers for outstanding market communication across creativity, strategy, and achieved market results over the past year. The Grand Prix winner and recipient of the gold Effie Awards Croatia 2026 is Kaufland with the agency Cvoke for the project Dom je bliže nego što misliš in collaboration with the strategic partner OMD Media. The most effective campaigns were selected by the expert jury of this year’s competition.
Alongside Cvoke and Kaufland, the recipients of the gold Effie Awards Croatia 2026 are:
- Atlantic Grupa with the agency Luna \TBWA and strategic partners Pro Media Group, Luna & Točka and Aragon for the project Povratak dobroj strani kruha in the Long-Term Effectiveness category
The silver award winners are:
- bonbon je po tvom for the client Hrvatski Telekom and the agency Señor with strategic partners 404 / MYTY and Pro Media Group in the Telecommunications Services category
- Croatia Poliklinika. Kada brinem znam kamo idem. for the client Croatia Poliklinika with the agency Bruketa&Žinić&Grey and collaborators Go2Digital and Millenium promocija in the Health category
- Plodine Card for the client Plodine and the agency Imago Ogilvy with strategic partners Real grupa, Riba ribi grize rep and Lloyds digital in the Retail and eCommerce category
- Kupon po tvom for the client Konzum plus and ZOO agencija with the strategic partner Asombro Extremo in the Marketing and Business Innovation category
- Mali veliki talenti 3 for the client Konzum plus and ZOO agencija with strategic partners TCC Global and Studio Nexus in the Long-Term Effectiveness category
Bronze awards were also awarded:
- for the client Podravka and the agency BBDO Zagreb, with strategic partners OMD Media and Enterwell, for the project Kuhanje je strašno! in the Food category
- for Podravka and the agency McCann Zagreb, with partner OMD Media, for the project Ti biraš: Jedna ili sve? in the Food category
- Wiener Osiguranje – Jasna stvar! for the client Wiener osiguranje, with BBDO Zagreb and partners OMD Media and Dentsu Creative, in the Financial, Insurance Services and Fintech category
- for Hrvatski Telekom and the agency 404 / MYTY, with partner Pro Media Group, for the project Perplexity Pro AI in the Telecommunications Services category
- in the Health category, bronze was awarded to Jadran Galenski Laboratorij and Spellcaster with strategic partners PHD Network and PHD for the project Vjerujte svom želucu, uzmite Reflustat!
- Essity and BBDO Zagreb received bronze for the project Baby Blues in the category Positive Change: Social Good (Brands and Non-Profit Sector)
- in the category Positive Change: Social Good (Brands and Non-Profit Sector), bronze was awarded to A1 Hrvatska and BBDO Zagreb with strategic partner Real grupa for the project Dječja posla
- Kaufland and McCann Zagreb received bronze for the project Kaufland škola voća i povrća in the category Positive Change: Social Good (Brands and Non-Profit Sector)
The gathering of the communications community in an excellent atmosphere elevated the celebration of the most effective Croatian marketing projects and, in high spirits, brought another edition of the DK2026 to a close.
For more information about the festival, visit www.danikomunikacija.com.
