In Rovinj at DK2023 stage MIXX Awards Croatia has celebrated the best digital achievements, and this is the thirteenth year that MIXX and IAB Croatia are awarding the best digital projects in Croatia.
The best digital campaigns and digital tools/platforms in the market communications have been announced at MIXX Awards Croatia 2023, and the award ceremony has been held at the new edition of the DK Festival. The competition recognizes creativity, strategy, performance, use of media and achieved results, and it was on these criteria that the expert jury awarded the project named V za vaginu by Essity Croatia and 404 with the title MIXX Awards Croatia 2023 Best in Show. There are also another 14 winners.
Zalando and MinusMinus Agency win the Brand Awareness Campaign award for the Ljeto je u tebi project.
Kompare online and SeekandHit are the winners in the Direct Response and Lead Generation Campaign category for the Kompare.hr project.
Studenac and Imago Ogilvy take the award in the Cross-Media Integration Campaign category for the GUC GUC project.
Kraš and Studio Sonda for the Čvarak Dorina project, as well as Sarajevski kiseljak and Pink Moon for the Sky je Sky project got awarded in the Campaign Effectiveness category – with the same number of points.
Pipi Beverages and Imago Ogilvy are the winners of the Corporate Social Responsibility Campaign category for their Pipi guza project.
ROTO DINAMIC and Human Interaction Company are the best in the Best Digital Product category for their Roto B2B Mobile App project.
A1 Hrvatska and Real Grupa have won the title in the Best Media Strategy category for their Switchaj na bolje project.
In the Best Branded Content category Marodi and Imago Ogilvy got the title of the winners for their Priče z vrha project.
JOURNAL MEDIA and Human Interaction Company and their Journal redizajn project are the best in the Best Website category.
Croatia osiguranje and 404 with their Pavle Pauk Tik Tok profil project deserved the winners’ title in the Best Social category.
Podravka and CVOKE won the Influencer Marketing category with their Coolinarika TikTok project.
The winners of the Best Tech & Innovation powered by Google category are Croatia osiguranje i Shape 404 with their Croatia Fit project.
Hrvatski Telekom and Telegram Media Grupa are recognized as the winners in the Best Publisher Project category with their Svijet istih mogućnosti project.
The glamorous atmosphere of the main stage, confetti, winners’ speeches, and the great mood of the communications community have made the celebration of the best Croatian digital projects in the grand final of this year’s DK2023 more special.
Featured image: Emica Elvedji/PIXSELL