The Grand Prix of BalCannes at the DK Festival was won by Via Media and Bingo Group, Bruketa&Žinić&Grey is the Best Agency of the BalCannes region and Hrvatski Telekom is the Best Advertiser of the region!
The winners of BalCannes, a regional creativity competition where agencies from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia and Serbia compete with their creative ideas, were announced on 7 May on the stage of the DK Festival, which brought together the best of regional creativity in Rovinj. The Grand Prix was won by Via Media and Bingo Group for the project It’s time to stop!.
Foto: Emmica Elvedji/PIXSELL
The special Editor’s Pick Award, selected by representatives of industry media from the region, went to Hrvatski Telekom and Bruketa&Žinić&Grey for the project HT GPS locator – so you always know where your pet is. The Impact Prix, a new special award for a project that has measurably changed society, culture or the environment, was won by Via Media and Bingo Group for the project It’s time to stop!.
Foto: Emmica Elvedji/PIXSELL
Awards were also presented to the best BalCannes agencies by individual markets: Via Media (Bosnia and Herzegovina), Bruketa&Žinić&Grey (Croatia), McCann Skopje (North Macedonia), McCann Beograd (Serbia), Futura DDB (Slovenia). The title of Agency of the Year at this year’s edition of BalCannes was awarded to Bruketa&Žinić&Grey. Awards for the best advertisers went to: Bingo Group (Bosnia and Herzegovina), Hrvatski Telekom (Croatia), Halkbank Skopje (North Macedonia), Koncern Bambi (Serbia), Podravka (Slovenia). The title of Advertiser of the Year at this year’s edition of BalCannes was won by Hrvatski Telekom.
Foto: Emmica Elvedji/PIXSELL
At BalCannes, which this year brought together the best of creativity from five countries in the region, agencies competed across four groups – I. Best on Market, II. Best in Channel, III. Best Branding and Rebranding and IV. Best of Positive Change – and were able to win bronze, silver and gold awards for their projects within the categories. Below is a list of category winners, selected as the best by this year’s expert jury.
FOOD
The gold award in the Food category was won by Podravka and Agencija 101 for the project Maestro: Prva mešanica začimb za slovenske jedi. Silver was won by Koncern Bambi and Friday Finally for the project WFL/NPLTK.
ALCOHOLIC BEVERAGES
Gold in the Alcoholic Beverages category was won by Piquentum (Vinski Podrum Buzet) and Studio Sonda for the project Label created by the wine itself – Piquentum Brut Nature. Silver was won by Ožujsko pivo and BBDO Zagreb for the project Budi velik, učini malu stvar.
NON-ALCOHOLIC BEVERAGES
Gold in the Non-Alcoholic Beverages category was won by Studenac and Imago Ogilvy for the project A CRY FOR HYDRATION. Silver was won by Cetina and CTA komunikacije for the project Nature’s most beautiful story.
TELECOMMUNICATIONS
In the Telecommunications category, gold was won by A1 Hrvatska and BBDO Zagreb for the project Dječja posla. Silver was won by Hrvatski Telekom and Bruketa&Žinić&Grey for the project HT GPS locator – so you always know where your pet is. The bronze award was won by Hrvatski Telekom and Imago Ogilvy for the project Da se razumijemo.
FINANCE AND INSURANCE
In the Finance and Insurance category, gold was won by Halkbank Skopje and McCann Skopje for the project Made in shade.
RETAIL
In the Retail category, gold was won by Bingo Group and Via Media for the project It’s time to stop!. Silver was won by SPAR Slovenia, Združenje Europa Donna Slovenija and AV Studio for the project Pink receipt.
HEALTH AND PHARMACY
The gold award in the Health & Pharmacy category was won by Croatia Poliklinika and Bruketa&Žinić&Grey for the project Your posture is your future. The silver award was won by Essity / Libresse and BBDO Zagreb for the project Baby Blues. The bronze award was won by Onkoman and Futura DDB for the project Text to Dad.
TOURISM, CULTURE AND LEISURE
The gold award in the Tourism, Culture and Leisure category was won by Poreč Public Library and Studio Sonda for the project BOOKtiga 2025 – Choose a book, enter the film.
CORPORATE COMMUNICATIONS
In the Corporate Communications category, gold was won by Hrvatski Telekom and Imago Ogilvy for the project Moja veza.
ENTERTAINMENT
In the Entertainment category, gold was won by SEAT / CUPRA Germany and Futura DDB for the project Crash Text Auto.
MISCELLANEOUS
The gold award in the Miscellaneous category was won by Autonomni ženski centar & partners and McCann Beograd for the project Till Death Do Us Part. Silver was won by WWF Adria and Bruketa&Žinić&Grey for the project Panda’s Swear Jar.
BEST TV SPOT & FILM
The gold award in the Best TV Spot & Film category was won by Halkbank Skopje and McCann Skopje for the project Made in shade. The silver award was won by A1 Hrvatska and BBDO Zagreb for the project Dječja posla. The bronze award in the Best TV Spot & Film category was won by m:tel BiH and Aquarius Group for the project Tri priče, tri pjesme.
BEST ONLINE VIDEO
The gold award in the Best Online Video category was won by Studenac and Imago Ogilvy for the project A CRY FOR HYDRATION. The silver award was won by Halkbank Skopje and McCann Skopje for the project Made in shade. The bronze award in the Best Online Video category was won by Samsung Srbija and McCann Beograd for the project Samsung Raspustolovina 2.
BEST PRINT (AD, PUBLICATION, POSTER)
In the Best Print (Ad, Publication, Poster) category, gold was won by Hrvatski Telekom and Imago Ogilvy for the project Moja veza. The silver awards were won by SPAR SLOVENIA, ZDRUŽENJE EUROPA DONNA SLOVENIA i AV STUDIO for the project Pink receipt, as well as Zvjezdarnica Višnjan and Studio Sonda for the project Astrofest – plakat kao sat. The bronze award in the Best Print (Ad, Publication, Poster) category was won by Halkbank Skopje and Effectiva agency for the project Music Posters “Music Embroidered in Jazz Sounds”.
BEST OUTDOOR – OOH
The gold award in the Best Outdoor – OOH category was won by Hrvatski Telekom and Bruketa&Žinić&Grey for the project The poster that helps find lost dogs. Silver was won by Knjaz Miloš and Fullhouse Ogilvy for the project Guarana Zero RE(LAUNCH). The bronze award was won by Poreč Public Library and Studio Sonda for the project BOOKtiga 2025 – Choose a book, enter the film.
BEST DIGITAL OUTDOOR – DOOH
U kategoriji Best Digital Outdoor – DOOH zlato su osvojili Croatia Poliklinika i Bruketa&Žinić&Grey za projekt Your posture is your future. Srebro su dobili Hrvatski Telekom i Bruketa&Žinić&Grey za projekt HT GPS locator – so you always know where your pet is.
In the Best Digital Outdoor – DOOH category, gold was won by Croatia Poliklinika and Bruketa&Žinić&Grey for the project Your posture is your future. Silver was won by Hrvatski Telekom and Bruketa&Žinić&Grey for the project HT GPS locator – so you always know where your pet is.
BEST AUDIO & RADIO
In the Best Audio & Radio category, gold was won by Essity / Libresse and BBDO Zagreb for the project Baby Blues.
BEST EXPERIENTIAL ADVERTISING & EVENTS
The gold award in the Best Experiential Advertising & Events category was won by Bingo Group and Via Media for the project It’s time to stop!. Silver was won by Mastercard Slovenija and Povem for the project Signs of inclusion: Inclusivity is the key. The bronze award in the Best Online Video category was won by Croatia Poliklinika and Bruketa&Žinić&Grey for the project Your posture is your future.
BEST LOW-VOLUME PACKAGING DESIGN
In the Best Low-Volume Packaging Design category, gold was won by Piquentum (Vinski Podrum Buzet) and Studio Sonda for the project Label created by the wine itself – Piquentum Brut Nature. Silver was won by Mylando and Studio Tumpić/Prenc for the project Famìa – House of local products. The bronze award was won by Vinska klet Bjana and Futura DDB for the project Hand Touched by Bjana.
BEST HIGH-VOLUME PACKAGING DESIGN
The gold award in the Best High-Volume Packaging Design category was won by NoCap and Studio Sonda for the project NO!CAP Granola Packaging. Silver was won by Marodi and Bruketa&Žinić&Grey for the project Marodi Superfoodie packaging. The bronze award in the Best High-Volume Packaging Design category was won by Koncern Bambi and Friday Finally for the project WFL/NPLTK.
BEST DIGITAL PRODUCT
In the Best Digital Product category, gold was won by Zavarovalnica Triglav / Triglav Group and Herman & partnerji for the project Does Risk Live at Your Home Address?. Silver was won by Croatia Poliklinika and Bruketa&Žinić&Grey for the project Your posture is your future.
BEST SOCIAL MEDIA IDEA
In the Best Social Media Idea category, gold was won by Jaffa Crvenka and Žiška for the project Zloblica – Evil Noblica. Silver was won by Studenac and Imago Ogilvy for the project A CRY FOR HYDRATION. The bronze award was won by A1 Srbija and Žiška for the project Roaming horror stories.
BEST CREATIVE USE OF TECHNOLOGY
The gold award in the Best Creative Use of Technology category was won by Croatia Poliklinika and Bruketa&Žinić&Grey for the project Your posture is your future. Silver was won by SEAT / CUPRA Germany and Futura DDB for the project Crash Text Auto. The bronze award in the Best Creative Use of Technology category was won by Poreč Public Library and Studio Sonda for the project BOOKtiga 2024 – “Answer That Call”.
BEST BRANDING
In the Best Branding category, gold was won by NoCap and Studio Sonda for the project NO!CAP Granola – Every NO counts!. Silver was won by Podravka and Agencija 101 for the project Maestro: Prva mešanica začimb za slovenske jedi.
BEST REBRANDING
In the Best Rebranding category, silver was won by Koncern Bambi and Friday Finally for the project WFL/NPLTK. The bronze award was won by BAČELIĆ and Bruketa&Žinić&Grey for the project Rebranding with a new pattern of excellence.
ENVIRONMENT & SUSTAINABILITY
Gold in the Best Rebranding category was won by Halkbank Skopje and McCann Skopje for the project Made in shade. Silver was won by Udruga BIOM and Señor for the project Basne koje čuvaju prirodu.
EQUALITY, DIVERSITY & INCLUSION
In the Equality, Diversity & Inclusion category, gold was won by Bingo Group and Via Media for the project It’s time to stop!
HEALTH & WELL-BEING
In the Health & Well-being category, gold was won by A1 Hrvatska and BBDO Zagreb for the project Dječja posla. Silver was won by Ožujsko pivo and BBDO Zagreb for the project Redovni servis, as well as SPAR SLOVENIA, ZDRUŽENJE EUROPA DONNA SLOVENIA i AV STUDIO for the project Pink receipt. The bronze awards in the Health & Well-being category were won by Croatia Poliklinika and Bruketa&Žinić&Grey for the project Your posture is your future, as well as Essity / Libresse and BBDO Zagreb for the project Baby Blues.
EDUCATION & EMPOWERMENT
Silver in the Education & Empowerment category was won by Hrvatski Telekom and Imago Ogilvy for the project Da se razumijemo. The bronze award was won by TAM TAM and DROM agency for the project Firecrackers? No, thanks!.
COMMUNITY & CULTURE
The gold award in the Community & Culture category was won by Poreč Public Library and Studio Sonda for the project BOOKtiga 2025 – Choose a book, enter the film. The silver award was won by Hrvatski Telekom and Bruketa&Žinić&Grey for the project HT GPS locator – so you always know where your pet is.
The glamorous atmosphere of the festival stage, accompanied by winners’ speeches and the excellent mood of the communications community, enhanced the celebration of the best creative projects across the region, with the festivities continuing in a more informal tone. For more information, visit www.danikomunikacija.com.
