This year’s edition of the Effie Awards Croatia once again recognizes the most effective agencies and advertisers who successfully combine strategic planning, creativity and original ideas with outstanding market performance. Now in its 17th year, Effie Awards Croatia continues to highlight the most creative projects and has recorded the highest number of entries to date, with submissions increasing by 30% compared to last year.
Alongside jury president Ivu Barbarić Kasun (Zagrebačka banka), the judging panel included 31 additional experts:: Josip Buzov (Imago Ogilvy), Domagoj Davidović (MinusMinus Agency), Dunja Delić (Konzum), Petra Gajica (PINK MOON), Lea Ileković Žigić (Kaufland Hrvatska), Branka Bajt (Hrvatski Telekom), Marina Bolanča (Abeceda komunikacije), Marko Jambrešić (dentsu Croatia), Antonio Karlović (WPP Media), Nada Kaurin Knežević (Algebra Bernays University), Davor Bruketa (Bruketa&Žinić&Grey), Bruno Krčelić (ENNA grupa), Željko Krešić (BBDO Zagreb), Ana Krstić (Publicis), Ana Lakić (Jamnica plus), Matej Lončarić (RTL / CME Adria), Saša Marković (Perutnina Ptuj), Irena Merkaš (Microsoft), Goranka Mijić (Boiler by Degordian), Saša Milinović (OMD), Andrea Mišura Žuvela (Mizuco), Marin Ostojić (ZOO agencija), Vanja Prahić (Croatia osiguranje), Tatjana Rajković (Kabinet 3C), Maja Šercer (Ledo / Nomad Foods), Mate Šola (McCann Zagreb), Maja Šplajt (Real grupa), Krunoslav Stančić (Coca-Cola HBC), Igor Vranjković (HEINEKEN Hrvatska), Josip Tvrtković (Valicon) i Dubravka Štefanac (A1 Hrvatska).
A total of 26 projects secured their place in the finals following the jury’s evaluation. An alphabetical list of finalists by category and project can be found below. In the second round of judging, the jury selected the most effective among these top entries. Winners of the Effie trophies will be announced at the official awards ceremony on May 9 in Rovinj, as part of this year’s DK Festival.
Food:
Kuhanje je strašno!
Brand: Vegeta
Primary Agency: BBDO Zagreb
Partner Agencies: OMD Media, Enterwell
Teško mu odoliš, lako ga zavoliš
Brand: ABC sir
Primary Agency: ZOO agencija
Partner Agency: OMD Media
Ti biraš: Jedna ili sve?
Brand: Podravka
Primary Agency: McCann Zagreb
Partner Agency: OMD Media
Beverages:
Barcaffé Cappuccino
Brand: Barcaffe
Primary Agency: Agencija 101
Partner Agency: Pro Media Group
Redovni servis
Brand: Ožujsko beer
Primary Agency: BBDO Zagreb
Partner Agencies: OMD Media, 404 / MYTY
Consumer Goods:
Nila. Oduvijek uz ikone stila.
Brand: Nila
Primary Agency: Imago Ogilvy
Partner Agencies: Riba ribi grize rep, PHD
Financial, Insurance Services and Fintech:
Wiener Osiguranje – Jasna stvar!
Brand: Wiener osiguranje
Primary Agency: BBDO Zagreb
Partner Agencies: OMD Media, Dentsu Creative
Zero Bucks Given
Brand: Erste banka
Primary Agencies: BBDO Zagreb, WPP Media Croatia
Telecommunication Services:
bonbon je po tvom
Brand: bonbon
Primary Agency:: Señor
Partner Agencies: 404 / MYTY, Pro Media Group
Perplexity Pro AI
Brand: Hrvatski Telekom
Primary Agency: 404 / MYTY
Partner Agencies: Pro Media Group
Više od signala: Kako je HT postao najomiljeniji brend u Hrvatskoj u moru istovjetnosti
Brand: Hrvatski Telekom
Primary Agency: Bruketa&Žinić&Grey
Partner Agencies: Pro Media Group, Hanger media, 404 / MYTY
Health
Croatia Poliklinika. Kada brinem znam kamo idem.
Brand: Croatia Poliklinika
Primary Agency: Bruketa&Žinić&Grey
Partner Agencies: Go2Digital, Millenium promocija
Vjerujte svom želucu, uzmite Reflustat!
Brand: Reflustat
Primary Agency: Spellcaster
Partner Agencies: PHD Network, PHD
Retail and E-commerce:
Plodine Card
Brand: Plodine Card
Primary Agency: Imago Ogilvy
Partner Agencies: Real grupa, Riba ribi grize rep, Lloyds digital
Tetka iz Njemačke
Brand: Kaufland Card
Primary Agency: ZOO agencija
Partner Agency: OMD Media
Automotive Industry and Aftersales:
Made in China – Novo mjerilo kvalitete
Brand: Omoda & Jaecoo
Primary Agency: Ured za ideje
Partner Agency: Inventa
Product / Service Launch:
Za one koji ozbiljno (i tržišno) grizu
Brand: ZIK ZAK
Primary Agency: Kofein
Partner Agencies: Val produkcija, YEM PRODUCTION, OMD Media
Innovation in Marketing and Business:
Kupon po tvom
Brand: MultiPlus Card
Primary Agency: ZOO agencija
Partner Agency: Asombro Extremo
Sustained Success:
Biraj najbolje za sebe
Brand: Kaufland
Primary Agency: McCann Zagreb
Partner Agencies: OMD Media
Ketching up and closing in
Brand: Podravka ketchup
Primary Agency: Kofein
Partner Agency: OMD Media
Mali veliki talenti 3
Brand: Konzum
Primary Agency: ZOO agencija
Partner Agencies: TCC Global, STUDIO NEXUS
Povratak dobroj strani kruha
Brand: Argeta
Primary Agency: Luna \TBWA
Partner Agencies: Pro Media Group, Luna & Točka, Aragon
Low-Budget Campaigns:
Dom je bliže nego što misliš
Brand: Kaufland Hrvatska
Primary Agency: Cvoke
Partner Agency: OMD Media
Positive Change – Social Good (Brands, Non-Profit):
Baby Blues
Brand: Libresse
Primary Agency: BBDO Zagreb
Partner Agency: Zenith Media
Dječja posla
Brand: A1
Primary Agency: BBDO Zagreb
Partner Agency: Real grupa
Kaufland škola voća i povrća
Brand: Kaufland
Primary Agency: McCann Zagreb
Partner Agency: OMD Media
Featured foto: Emica Elvedji/PIXSELL
