A new addition to the brilliant lineup of speakers at this festival of creativity and communications is the greatest prankster of our time, Oobah Butler, who boldly and authentically changes the world — often in bizarre, but undoubtedly entertaining ways.
DK Festival, a typically atypical festival of the communications industry held in Rovinj 11—14 April, has persistently prepared its participants for the unexpected for many years, thus continuing this tradition once again. If you choose to become part of the DK community you get to enjoy a talk by a creative individual who has defied conventional boundaries. Returning to DK2024 is the unconventional reporter who, in the most entertaining way possible, pushes the limits of traditional journalism — Oobah Butler.
The highest-rated fake London restaurateur on TripAdvisor, the best fake designer of Paris Fashion Week, the host of MTV’s Catfish UK, and the author of a Los Angeles Times bestseller will take the main stage at the DK Festival to highlight an important aspect of this year’s festival theme — which intertwines consumer behavior, the behavioral background of decision-making, and the role of fake news in the overall (ir)rationality of society.
We got to know this famous prankster well way back in 2019 when he spoke about his unconventional approach to education through masterful fake news projects. Since then, he has added the title of celebrated filmmaker to his list of accomplishments. Oobah Butler shocked the internet once again at the end of 2023 when, as reported by Fox News, he exposed serious allegations about the corporate culture of the tech giant in a documentary about Amazon, uniting audiences across the political spectrum with his revelations. His talk, titled The Great Amazon Heist, will open our eyes, exposing the exploitative business strategies of the global company and presenting Butler’s incredible project of revealing the true face of Amazon while navigating through all the legal entanglements seemingly protecting the giant corporation.
In his latest, and perhaps most demanding endeavor, this creative individual utilized all his knowledge, demonstrating that his skills have matured significantly to undertake the ultimate journalistic project — akin to David versus Goliath — with the indispensable splash of fake news, and once again emerged victorious. British prank is a dying art form, declares The Guardian, yet Oobah Butler is one of the few pranksters whose work we still genuinely enjoy as a society. Creativity and critical thinking are the perfect recipe for success, as demonstrated by multiple examples from Butler, which — combining straightforward journalistic skills and fearless courage for unexpected ventures — teach us that embarking on an uncharted path is never easy, but ultimately rewarding.
Photo: Matija Habljak/PIXSELL
Let us remind you, many experts have already been announced from this year’s program — Dan Ariely, a globally renowned behavioral economist, psychologist, and scientist who studies human behavior; Eugene Cheong powered by ENNA, a creative rebel from Asia with over a thousand recognitions for his work; Shivvy Jervis, a futurist and globally recognized expert who deconstructs stress and motivation through science; Dex Hunter-Torricke powered by Google, the lead communicator at Google’s DeepMind AI research lab, ex-SpaceX and ex-Facebook; Micaela Mantegna, the first lawyer specialized in regulations and copyrights of video games who will take us on a journey through the controversial metaverse; Moran Cerf powered by Hrvatski Telekom, a neuroscientist of global renown and leader of a new generation of marketing leaders; Alex Partridge powered by Konzum, the founder of UNILAD and LADbible, whose platforms have reached a billion people; Brian Collins, a world-renowned brand strategist who creates unique brand experiences, leading them to their business goals; Marnick Vandebroek, globally acclaimed speaker, author, and communication trainer who transforms companies, managers, and professionals worldwide into communications masters; Jessica Gioglio, a marketing expert specialized in brand growth and the author of the bestseller The Laws of Brand Storytelling — and a series of other major global names in the industry who will offer invaluable experiences, enviable knowledge, and top-notch insights.
All creatives, marketers, digital professionals, media representatives, and other communicators who wish to join national and global market leaders this year can find information about participation at https://danikomunikacija.com/tickets.