Alex Partridge is the mastermind behind some of the biggest viral media sensations—UNILAD, LADbible and ADHD Chatter—and he is coming to Rovinj on 11—14 April 2024 to reveal the secrets of his social media success to our DK community.
What do Steve Jobs, Mark Zuckerberg, and Alex Partridge have in common? All three of them are college dropouts. However, all three of them have also achieved incredible success and paved the way for new generations, each in their own digital environment. Alex Partridge, the founder of some of the earliest viral Facebook pages, was one of the first to realize how influential social media can be. He will be joining the list of impressive names waiting for you at DK2024, which will be held in Rovinj on 11—14 April this year.
Having reached more than a billion people worldwide, the story of UNILAD and LADbible seems simple at first—they are well-known digital phenomena covering a wide range of hot topics in pop culture with famous guests like Keanu Reeves and Tom Holland. Although viral videos and memes are the specialties of these platforms, Partridge’s UNILAD and LADbible have often started many social initiatives and awareness campaigns on important community issues, demonstrating the true power that can emerge from the potential of social media.
Photo: Matija Habljak/PIXSELL
Although Alex Partridge quickly turned these platforms, which now collectively have over 120 million followers, into a lucrative business, behind his venture lay numerous challenges— existential crises caused by immense success in early youth, and ultimately a lawsuit over ownership with investors. However, this Facebook genius, as the media often refers to him, successfully overcame all obstacles and continued, after leaving the “LAD” brand, to innovate in the rapidly growing digital landscape, with the ADHD Chatter podcast among other projects. The moment I stopped trying to be ‘normal’ is the moment I started to thrive, says Partridge, whose ability to feel the pulse of internet culture and create engaging content still resonates among millions worldwide.
The fact is that the internet today is not the same internet we knew in 2012, in the golden era of Facebook—but if anyone knows how to capture attention on social media in 2024, it is definitely Alex Partridge. At his DK2024 talk titled Unleash Your Social Media Superpowers: Captivate, Convert, and Conquer, you will find out why the competition for a spot on the feed is fierce—and why it is only getting fiercer, coupled with expert strategies that will grab attention and build a loyal online community.
Photo: Matija Habljak/PIXSELL
On the main festival stage, where Partridge will be joined by Dan Ariely, a globally renowned behavioral economist, psychologist, and scientist specializing in human behavior; Eugene Cheong powered by ENNA, a creative rebel from Asia with over a thousand acknowledgements for his work, and many other global experts, our typically atypical festival will continue to win the hearts of all those eager for critical thinking, new approaches, and innovative technologies. Known for posing unconventional questions and seeking extraordinary answers, DK Festival offers unique experiences every year and brings together our beloved community of marketing communications.
All creative minds, marketers, digital experts, media professionals, and other communicators who want to join national and global market leaders this year in Rovinj can get their hands on the festival ticket here.