The Young Lions competition, supported by Elan, will take place live on 24 and 25 February 2024 in Zagreb and the best among the competitors will travel to the biggest festival of creativity Cannes Lions to represent Croatia in the global Young Lions competition!
New stars of the communication industry are wanted — join the Young Lions Croatia competition, which will be held in Zagreb on 24 and 25 February 2024 in partnership with Elan! The best team will have the honour of presenting Croatian creativity at the Cannes Young Lions competition and experiencing the incredible energy of the Cannes festival. Submissions are open until 16 February 2024, and the application form and all other information are available here.
Young Lions Croatia powered by Elan throws everyone ready to go the extra mile into the creative wilderness, from which they have to come out in a team of two within 24 hours, with a creative solution for the client. Separated from the outside world, they have complete freedom to unleash their creative energy and show everyone why they are the leaders of the communication jungle. Creatives up to the age of 30 can choose one of the six competition’s categories: Design, Digital, Marketers, Media, Print, and PR.
This year’s competition is bringing something new to the table – while previous years only agency representatives and freelancers could enter the competition, now the rest of the marketing industry will join them in the new Marketers category. The main challenge in this category is to present a solution for the client by implementing one’s own brand following the given brief, and the goal is to show how the client’s challenges can be solved with the help of the brand that the competing team is representing.
The Croatian edition of the competition will be hosted by the Zagreb Innovation Center (ZICER). It is also important to point out that the Young Lions competition is of a humanitarian nature – the client whose brief the young lions solve every year is a non-profit humanitarian organization or a civil society organization. At the end of the competition, the creative solutions of the competing teams are handed over to the client.
Elan, as a socially responsible company, is committed to inspiring people to fulfil their true potential, so supporting the young creatives in the Young Lions Croatia project is a natural fit. We are happy that through this competition we can help one NGO commit to its goals to benefit society as a whole, said Eetu Tourunen, Global Head of Marketing and Communications, Elan Skis.
In addition to raising social awareness, this format helps contestants develop creative skills, deal with time pressure, build communication skills and independent decision-making – and the best competing team will have the opportunity to prove themselves on the global stage. They will travel to Cannes for the biggest festival of creativity and represent Croatian creatives at the Cannes Young Lions creativity competition!
If you are ready for a challenge that can turn your career around and provide unforgettable experiences, your story begins right here – at the Young Lions Croatia competition. Apply with your creative partner by February 16, 2024.
Featured image: Emica Elvedji/PIXSELL