The Young Lions competition, supported by Elan, will take place live on 11 and 12 March 2023 in Zagreb and the best among the competitors will travel to the biggest festival of creativity – Cannes Lions and compete in the global Young Lions competition!
New stars of the communication industry are wanted – applications are underway for the Young Lions Croatia competition, which will be held in Zagreb on 11 and 12 March 2023 in partnership with Elan! The best team will have the honour of presenting Croatian creativity at the Cannes Young Lions competition and experiencing the incredible energy of the Cannes festival. Applications are open until 3 March 2023, and the application form and all other information are available on the competition’s official website.
Young Lions Croatia throws everyone ready to go the extra mile into the creative wilderness, from which they have to come out in a team of two within 24 hours, with a creative solution for the client. Separated from the outside world, they have complete freedom to unleash their creative energy and show everyone why they are the leaders of the communication jungle. Creatives up to the age of 30 can choose one of the five competition’s categories: Design, Digital, Media, Print and PR, and they themselves choose the area in which they can show their lion’s strength in the best way.
The Croatian edition of the competition will be hosted by the Zagreb Innovation Center (ZICER), and after the gathering and presentation of the brief, everyone ready for the lion’s share of work will find themselves in the communication wilderness, from which they must emerge in a team of two within 24 hours with a creative solution for the client.
It is also important to point out that the Young Lions competition is of a humanitarian nature – the client whose brief the young lions solve every year is a non-profit humanitarian organization or a civil society organization. At the end of the competition, the creative solutions of the competing teams are handed over to the client.
Elan, as a socially responsible company has an honest commitment to inspire people around the globe on and off the ski slopes to achieve their best potential. As the lions project speaks actively towards young creatives, achieving their best potential, we found the instant match. We look forward to inspire them to act towards better future with this year’s project as well, said Melanja Korošec, Global Brand Director, Elan.
In addition to raising social awareness, this format helps contestants develop creative skills, deal with time pressure, build communication skills and independent decision-making – and the best competing team will have the opportunity to prove themselves on the global stage: they will travel to Cannes for the biggest festival of creativity and represent Croatian creatives at the Cannes Young Lions creativity competition!
As per usual, to ensure that the very best projects are selected in each competition category, the jury members were selected from various fields of expertise in the communications industry.
This year, the president of the jury, Vanja Bertalan (Human), will be joined by Ana Burazer (McCann Zagreb), Ružica Ilak (Pragma komunikacije), Melanja Korošec (Elan), Sanja Petek Mujačić (Hauska & Partner), Maja Šplajt (Real grupa), Vjeko Srednoselec (Dentsu), Siniša Waldinger (Bruketa&Žinić&Grey), Ivana Žulj (Omnicom Media Group) and a secret member who represents the client – the non-profit organisation – whose identity will be revealed to the competitors at the very beginning of the competition.
If you are ready for a challenge that can turn your career around and provide unforgettable experiences, your story begins right here – at the Young Lions Croatia competition. Apply with your creative partner by March 3, 2023.