Data, Insight and Innovation in Advertising | Chief Economist at IAB Europe (UK)
Daniel Knapp spends his time where advertising gets less glamorous (but he likes it that way): in the numbers, data sheets, market shifts and contradictions that decide where the market is actually going. His background spans market intelligence, strategic advisory, media and AI, including senior roles at IHS Markit and expert work connected to the European Commission, which gives him a view that goes well beyond trend-of-the-week commentary. 
At DK, that kind of perspective matters. A lot. Everyone in this industry likes to talk about change; Daniel is one of the people paid to measure it properly. As Chief Economist at IAB Europe, he has spent years tracking the forces shaping media, platforms, retail media, regulation and the wider ad business across Europe — which means he sees the part of the story that usually arrives after the hype does.
So no, this is definitely not a polite economics detour for people who enjoy pie charts a bit too much. This is a chance to hear from someone who understands where money is moving, why certain parts of the industry keep accelerating, and what all of that means for the rest of us trying to make smart decisions before the market makes them for us. Somewhere between the hype, the headlines and the heroic LinkedIn takes, Daniel usually has the version that holds up. So you better listen when he talks. We didn’t mean to sound threatening, but we really mean it.
Daniel Knapp: Tomorrow’s Advertising Market, Today
By the time the advertising market starts making perfect sense, the smart money has usually moved on. Daniel Knapp is coming to Rovinj to do the useful part earlier, exclusively for your ears. He will reveal what is shifting across European and global markets, separate the signal from the usual industry self-soothing and point to what will matter in the months ahead. He is pulling clues from market behaviour, media investment shifts, IAB Europe AdEx data and the signals most of you notice once they have already become headlines — and assembling all of it into the bigger picture you came for. So, if you want an exclusive read on what 2026 still has up its sleeve (and what 2027 is already plotting), this is one of those sessions you do not hear about second-hand.
