DK LLLounge | Friday | 3PM — 3:30PM
Here’s the blunt truth: Your customers don’t trust you. We know it’s hard to hear this, but your customers are truly confused, exhausted and suspicious. The harder you push your carefully optimized messages, the more defensive they get. Dan Meeler (Serial Fintech Entrepreneur) faced this head-on, telling anxious, debt-ridden clients exactly what they didn’t want to hear — like stopping payments to creditors. With Mislav Malenica’s Mindsmiths technology, that brutal honesty didn’t kill his business — it propelled it to $350M in revenue.
This session is all about Dan and Mislav (Founder & CEO, Mindsmiths, Member of IAB Croatia) openly sharing their experiences using radical transparency and AI to transform distrust into genuine connection. Prepare to hear how cutting through the noise with honesty — powered by AI — doesn’t just build trust, it builds unstoppable businesses. Dan and Mislav will take you behind the scenes of a $350M leap, where uncomfortable truths, smart tech and human empathy reshaped the customer experience from the ground up.
