Hall BEE | Friday | 4:30PM — 5PM
It’s common knowledge that economic pressures are currently reshaping every industry — and the communication sector, which, according to a 2017 Deloitte study, generates €7 (!!!) in GDP for every €1 invested in advertising across the EU, is feeling the pinch from all sides. There’s been a cumulative inflation of 28.4% in Croatia over the past five years (according to the Croatian Bureau of Statistics) and not to mention the rising production costs and shrinking client budgets to global trade tensions and unpredictable tariffs that shake everything. How do we adapt without compromising creativity or impact?
Well, you can just join us for this session featuring industry representatives and economic experts, Bojana Božanić Ivanović (CEO, Lider Media, Member of IAB Croatia) as the moderator will be joined by Vladimir Preselj (CEO, Millenium promocija, Member of HURA & IAB Croatia), Vlaho Hrdalo (Partner, Hrdalo & Krnic Law Firm), Milan Horvat (FIMA Varaždin) and Jurica Vuković (Creative Director, Mater, Member of HURA & IAB Croatia) who will unpack the new financial realities, share survival strategies and explore how communication can stay effective (and profitable) in a world where everything costs more.
