Effie Awards Croatia now features Business-to-Business, Brand Experience and Data-Driven categories – but the novelties don’t end there. This competition that celebrates the most effective industry accomplishments now has an extended eligibility period!
Effie Awards Croatia, a central marketing and business initiative in Croatia and worldwide that promotes the inevitable connection between marketing activities and market results, has for several years been on a mission to strengthen and celebrate projects that in this fast-growing industry have continued to raise the bar with their effectiveness and improve the standards of the marketing industry. With this goal, it has continued to develop for the past 15 years and once again returned with important news for our national communicators.
When we started this project in Croatia, we could have only hoped for the advertisers’ perspective, successful campaigns, the highest quality of agency work and exceptional Effie projects that will lead the market for 15 years in a row. This year we are taking it a step further, said Dunja Ivana Ballon, executive director of the Croatian Association of Communications Agencies (HURA), the organizers of this initiative, and the director of Effie Awards in Croatia since day one.
Damir Ciglar, a founder of Effie Awards in Croatia, the CEO of a highly awarded Imago Ogilvy agency, and a member of Organizing Committee, said: Effie: Great ideas that work. Bringing Effie awards to Croatia has obviously been a ‘Great idea’ seeing that it has been ‘working’ for the past 15 years! And it is one of the reasons for longevity and continuous improvement in the market – this is why we are adding three new categories this year! Don’t worry, the higher number of categories doesn’t mean that it’ll be easier to win an award. But those who are the best aren’t afraid of challenges, right?
EXPANDING THE MARKET REACH AND NEW OPPORTUNITIES FOR MARKETERS
The special news for this year are three new competing categories through which Effie will closely monitor new developments on the market: Business-to-Business will celebrate marketing efforts from businesses targeting other businesses which includes marketing activities for any kind of product or services in any segment of the market; Brand Experience is a category for communication activities that have successfully resulted in brand experience that goes beyond the traditional advertising; and Data-Driven category will award campaigns based on their implementation of data and technology in order to establish the best way to send the right message to the right person at the right time.
EXTENDED ELIGIBILITY PERIOD
This year’s eligibility period is six months longer than the previous ones and it will be open to all campaigns published from 1 February 2022 until 4 January 2024, while the eligibility period for the Sustained Success category, which is focused on the continuous success of the projects spans from 1 February 2021 until 4 January 2024.
LATE DEADLINES AND INFORMATIVE COURSES FOR THE APPLICANTS
Considering the importance of a thorough and polished application, eligibility period isn’t the only period that is long this year – the applicants will have three months to fill out their application forms. Early entry period is closing on 20 November, and the regular entry period will end on 20 December 2023, while the final deadline is 18 January 2024. This long entry period will allow the participants to study the application form, to appropriately prepare their materials and to write an application form that will result in winning gold, silver, or bronze awards – or even the Grand Prix. The entry portal opens on November 10, and entry forms are already available on the official website. The participants will be able to tune in to an informative lecture and learn about guidelines, as well as hear useful advice from our Effie experts with loads of Effie experience.
You can enter the competition now, and the entry guide with all the details and relevant information can be found at the link.
Featured photo: Emica Elvedji/PIXSELL