MIXX Awards Croatia is not just any competition. It is the stage for celebrating the most brilliant digital campaigns and tools/platforms in the communications industry. Powered and organized by IAB Croatia, the fifteenth season is officially open — and it will reward those who dare to push the boundaries of digital.
This year, there are four new categories:
- Best AI-Driven Project, for projects that have significantly integrated artificial intelligence (AI) into their strategy, content creation, implementation, or optimization,
- Best Effective Use of Data, for projects that have utilized data in a creative or innovative way to enhance the effectiveness and success of the campaign,
- Best Video Content, for digital content created as part of a campaign or as a standalone piece, whether short-term or long-term, that is not directly adapted from a TV commercial,
- Best Export Project, for projects created in Croatia that have been implemented in at least one international market.
Alongside the new, our existing categories return for best campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness, and Corporate Social Responsibility Campaign) and best tools/platforms (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Viral, Best Tech & Innovation, Best Publisher Project).
And for the ultimate bragging rights? Best in Show awaits the digital crème de la crème, the highest-scoring entry across all complete campaign categories in the Campaigns Track.
As digital evolves, so does MIXX Awards Croatia, offering a major opportunity to showcase market advancements in digital communications — through the well-known categories as well as some new ones. The jury is eagerly looking forward to seeing everything you’ve prepared this season, said Nela Fegić Moguljak, this year’s MIXX Awards Croatia jury president.
Got a busy portfolio? Perfect. Submit three entries, and the fourth one’s on us. But act fast — regular entries close on 14 January 2025, with the late entry period ending on 17 February 2025. Projects launched between 25 January 2024 and 17 February 2025 are eligible.
In the Campaigns track, only agencies are eligible to apply, while in the Tools/Platforms track, agencies, startups, and similar companies can enter their projects — except for the Best Publisher Project category, which is exclusively open to publishers.
The MIXX Organizational Committee, responsible for introducing innovations to the competition and monitoring digital market trends, includes Dunja Ivana Ballon (IAB Croatia), Nela Fegić Moguljak (Imago Ogilvy), Mario Frančešević (SeekandHit), Nebojša Grbačić (Cvoke), Đuro Korać (Nivas), Lucija Potočnik (Studio Sonda), and Saša Škorić (Lauris).
The competition is fierce, the stakes are high, and the jury is on the hunt for exceptional combination of strategy, execution, creativity and results. Ready to show them what you’ve got? Visit the MIXX Awards Croatia page for all the details, rules, and to enter your project.
This is your year. Make it unforgettable.
Featured photo: Emica Elvedji/PIXSELL