We have joined forces with Hrvatski Telekom to uncover the (un)conscious consumer behaviors in the main festival hall with this prominent neuroscientist!
Described as the leader of a new generation of marketing leaders by the father of modern marketing, Phil Kotler, this renowned scientist will soon share the insights that have captivated the marketing industry globally, guiding our communicators through unconscious, yet perhaps crucial, consumer behavioral processes. At DK Festival, a festival of creativity and communications, on 11—14 April, a prominent neuroscientist Moran Cerf is coming powered by Hrvatski Telekom!
This year, DK Festival will explore creativity and communications from all angles — after the already announced creatives, thinkers, psychologists, communicators, designers, brand strategists, futurists, and leaders from around the world, the perspective of esteemed neuroscientist, author of some of the most cited works on decision-making, neuroscience in marketing, and leadership is next in line. Moran Cerf began his impressive career as an ethical hacker: overseeing the security of banks and government institutions, which directed him towards a scientific path of studying and then hacking the most interesting vault in the world — the human brain.
Photo: Emica Elvedji/PIXSELL
He has dipped his toes into numerous topics and fields — from science through behavioral marketing and leadership to storytelling — all of which he commands with equal mastery. His studies have illuminated our decision-making processes and the steps through which they can be influenced as never before, including predicting human interests and affinities aimed at quality leadership and shaping a successful team, which will provide valuable perspective to our DK crowd.
The complexity of today’s world and its ever-faster dynamics of change pose continuous challenges that brands face and need to adapt to faster than ever. We at Hrvatski Telekom are proudest of our strong emotional connection with our users. We listen to them, and develop a sincere and open relationship, thus building trust and connectivity. The fact that this is a good practice has been proven by research we conduct, showing that we are the telecom brand that users love the most. Understanding user behavior is crucial for any brand, and what is even more important — predicting their behavior and understanding the emotional motivations behind their decisions. Sometimes, it’s difficult to reach these emotional triggers through traditional research methods because they often reside in the subconscious part of our thinking, said Branka Bajt, Director of Brand Sector at Hrvatski Telekom.
Photo: Matija Habljak/PIXSELL
How can the latest findings from neuroscience influence creative and advertising processes? Cerf will address these questions on the main festival stage in his talk 3 Ideas from Neuroscience That Were Discovered in the Last 10 Years and Will Change the Next 10 taking participants behind the scenes of top achievements and his fascinating work with some of the leading technological companies that will define the decade ahead.
Let us remind you, Cerf will be joined by Dan Ariely, a globally renowned behavioral economist, psychologist, and scientist who studies human behavior; Eugene Cheong powered by ENNA, a creative rebel from Asia with over a thousand recognitions for his work; Alex Partridge, the founder of UNILAD and LADbible, whose platforms have reached a billion people; Shivvy Jervis, a futurist and globally recognized expert who deconstructs stress and motivation through science; Micaela Mantegna, the first lawyer specialized in regulations and copyrights of video games who will take us on a journey through the controversial metaverse; Dex Hunter-Torricke powered by Google, the lead communicator at Google’s DeepMind AI research lab, SpaceX and Facebook; Brian Collins, a world-renowned brand strategist who creates unique brand experiences, leading them to their business goals — and a series of other major global names in the industry who will offer invaluable experiences, enviable knowledge, and top-notch insights.
All creatives, marketers, digital professionals, media representatives, and other communicators who wish to join national and global market leaders this year can find information about participation at https://danikomunikacija.com/tickets.