What does it mean to brand through storytelling and how to tell your story effectively in a time when the internet is saturated with the ‘POV’ phenomenon? At DK2024 we’ll find out the answers while belly laughing thanks to these genius storytellers!
Stories have been told for almost as long as humans have existed — and nothing sells better than a well-conveyed emotion, as every communication expert knows. In the dynamic era of social media, authentically told stories become the ace up one’s sleeve, which is why participants at DK Festival, a creativity and communications festival taking place in Rovinj 11—14 April, will be inspired by two amazing storytellers — Marnick Vandebroek and Jessica Gioglio!
Good work is invisible, it’s your job to make it visible. So, stand up for what you believe in and stand out in life and business, says Marnick Vandebroek — globally acclaimed speaker, author, and communication trainer, also a lifeline for over a hundred companies, managers, and professionals worldwide, from corporate giants to startups, whom he skillfully transforms into communication masters. Some consider him a certified wizard of words: combining his knowledge and skills of NLP (neuro-linguistic programming), he is also a proven stand-up comedian who, when he steps on stage, captivates everyone in the room.
Everybody can learn to express themselves in a powerful way. No matter what other people claim. It’s not a gift, it’s a choice. Inspiring and convincing people to take action on your ideas starts with you, your story and how you bring it. Vandebroek showers everyone eager for knowledge with his wisdom, encouraging them to jump to action, which is also the mission of his book Stand Up to Stand Out: Expressing Yourself in the Most Powerful Way. Therefore, in his dynamic presentation on the main stage of DK2024, he will show how to shape brilliant stories worth listening to in 10 minutes or less — with, of course, the indispensable help of good old humor.
It is those who listen that hold the power — hence the goal of good storytelling is to enchant them — but what is the secret to success when it comes to the relationship between a brand and its users? Jessica Gioglio claims that the key lies in creating emotional connections, living in the moment, and inspiring authentic conversations that can move mountains and — most importantly — prompt action. This marketing expert specialized in brand growth and the author of the bestseller The Laws of Brand Storytelling shapes her story by shaping the identities of big brands like Dunkin’ Donuts, TripAdvisor, and Sprinklr — and believes that storytelling, besides winning customers, also guarantees their loyalty.
With TikTok declaring ‘storytelling unhinged’ as a breakout trend for 2024, it prompts us as marketers and storytellers to question — has traditional storytelling gone #delulu and is POV (point of view) its new perspective? What does user loyalty mean in the age of social media, and is there room for growth in the oversaturated market? In her talk Storytelling Unhinged — Flipping the Script on Brand Narratives, Jessica Gioglio will explore how to liberate storytelling from its traditional constraints, revealing how embracing the unconventional can spark unparalleled creativity and audience engagement.
Photo: Emica Elvedji/PIXSELL
Let us remind you, many experts have already been announced from this year’s program — Dan Ariely, a globally renowned behavioral economist, psychologist, and scientist who studies human behavior; Eugene Cheong powered by ENNA, a creative rebel from Asia with over a thousand recognitions for his work; Alex Partridge powered by Konzum, the founder of UNILAD and LADbible, whose platforms have reached a billion people; Shivvy Jervis, a futurist and globally recognized expert who deconstructs stress and motivation through science; Micaela Mantegna, the first lawyer specialized in regulations and copyrights of video games who will take us on a journey through the controversial metaverse; Moran Cerf, a neuroscientist of global renown and leader of a new generation of marketing leaders, powered by Hrvatski Telekom; Dex Hunter-Torricke powered by Google, the lead communicator at Google’s DeepMind AI research lab, SpaceX and Facebook; Brian Collins, a world-renowned brand strategist who creates unique brand experiences, leading them to their business goals — and a series of other major global names in the industry who will offer invaluable experiences, enviable knowledge, and top-notch insights.
All creatives, marketers, digital professionals, media representatives, and other communicators who wish to join national and global market leaders this year can find information about participation at https://danikomunikacija.com/tickets.
Feature photo: Matija Habljak/PIXSELL